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The two-day The Big Picture Conference 2007, which gets underway on November 22, has some big names to liven up the sessions. The Conference, organised by CII, will see the participation of the likes of Piyush Pandey of O&M, film director and producer Shekhar Kapur, and Ramesh Sippy, Director, RS Enterprise.
Rishi Vora Nov 20, 2007 6:18 AM
The ninth annual edition of the Gunn Report has been announced. TBWAChiatDay New York/ TBWA Media Arts Los Angeles has won the first place as the most awarded agency category in the Gunn Report with a total of 33 points. Nike, Volkswagen and Sony took the top three spots as the most awarded advertisers.
Rishi Vora Nov 16, 2007 6:30 AM
India has achieved its best ever score of 39 points in the Gunn Report for 2007, securing the 14th place as the world’s most awarded country in the world. McCann Erickson’s TV commercial on Happy Dent Gum is the 10th most awarded commercial, while O&M’s print campaign for Indian Association For Adoption took the 12th place as the awarded print ad in the world.
Rishi Vora Nov 15, 2007 6:46 AM
With the Government finally having announced the entry of 3G services in India, Indian telecom marketers are all set to embrace mobile TV as a medium to deliver news and entertainment to customers on the move. The market looks promising for telecom operators, especially CDMA operators like Reliance Communications and Tata Teleservices.
Rishi Vora Nov 14, 2007 6:26 AM
The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, and the Group plan’s are to gradually increase editions for a nationwide presence. Officials from the newspaper have confirmed that the content of the paper would differentiate itself from the current newspapers.
Rishi Vora Nov 13, 2007 7:02 AM
Weblo.com, a website that allows content creators on networking sites to monetise content, is now eying the Indian market, after its success in the US. The website is a virtual copy of the real world, where people are encouraged to deal in buying and selling of cities, and celebrities, and make money out of the content they share and upload online.
Rishi Vora Nov 7, 2007 7:00 AM
Reliance Communications and Mindshare Interaction India are the finalists at the Mobile Marketing Association (MMA) 2007 Global Award, in the same category of ‘The Best use of Mobile Marketing-Direct Response’. The awards will be presented at the MMA Annual Global Awards’ ceremony on November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum.
Rishi Vora Nov 7, 2007 6:59 AM
Techmela Expereince, an event organised by Microsoft, had eminent faces from the media fraternity discuss on the digital world and the way forward. Steve Ballmer, CEO, Microsoft, gave the keynote address, wherein he explained the importance of creating user-friendly softwares and applications.
Rishi Vora Nov 6, 2007 6:38 AM
‘Om Shanti Om’, which has been in the news for various reasons ranging from lead actor Shah Rukh Khan’s six packs to debutant Deepika Padukone, has tied up with several brands such as Shopper’s Stop, Kodak and MTV Lycra Awards. The movie has also got media support with Mid-Day inviting SRK to be the guest editor.
Rishi Vora Nov 3, 2007 8:00 AM
Everest Brand Solutions has launched a new TVC for Parle’s Kachcha Mango Bite, one of its latest offerings from the company’s confectionery unit. The insight for the TVC has been taken from the fact that children love to irritate others by imitating others.
Rishi Vora Oct 29, 2007 8:50 AM
After its campaign titled ‘Taking India to the World’ for the Aditya Birla Group (ABG) last year, Vyas Giannetti Creative Communications (VGC) has now created three TVCs highlighting the Group’s policy of empowering its employees. The TVCs follow close on the heels of ABG being voted the Best Employer in India by the Hewitt-Economic Times Survey.
Rishi Vora Oct 27, 2007 8:14 AM
Quadrant, part of the Interpublic Group, has re-branded Automart, which is in the business of secondhand cars, as ‘First Choice’. Automart is a joint venture of Mahindra & Mahindra, HDFC and Shah and Sanghvi. The agency has launched TVCs and press ads to create better awareness and recall for the brand.
Rishi Vora Oct 25, 2007 8:15 AM
Carving Dreams Entertainment, a company dealing with celebrity management, has forayed into film production. The company has signed a $100 million deal with US-based Hollywood International Studios for producing five films over the next 3-4 years. Branded entertainment consultancy is another area that the company has recently forayed into.
Rishi Vora Oct 22, 2007 8:17 AM
As per the IRS 2007 Round 2 findings, the readership for the magazines on an overall basis has gone down, indicating a declining trend of readership across languages in India. English magazine readership has declined by 8 per cent, while Hindi magazines have slipped by 5 per cent.
Rishi Vora Oct 19, 2007 8:01 AM
Round 2 of IRS 2007 indicate that DNA has grown its readership base in Mumbai. Among the arch rivals in the Delhi market, it is seen that The Times of India continues to lead with a growth rate of 4 per cent contrary to Hindustan Times’ 1 per cent. While among the business dailies, The Economic Times continue to rule in both Delhi and Mumbai markets, Mid-Day makes it the fourth most-read paper in Mumbai after DNA.
Rishi Vora Oct 18, 2007 8:26 AM
O&M bagged the Agency of the Year Award at the Effie Awards 2007, which was held in Mumbai on October 12. Lowe, McCann Erickson and JWT were among other agencies that got top honours.
Rishi Vora Oct 15, 2007 8:07 AM
With the case study presentations over at the Effie Awards 2007, the stage is now set for ‘judgement day’. Agencies are eager to know who all emerge as winners at the Effies this year. The winners would be announced at a grand ceremony in Mumbai on October 12.
Rishi Vora Oct 12, 2007 8:31 AM
At the case study presentations for the Effie Awards 2007 that took place in Mumbai, Lowe, O&M, McCann Erickson, JWT, FCB Ulka, Leo Burnet, Contract, Ambience, David Bates Enterprise and Multimedia Aquarius presented their case studies under various categories.
Rishi Vora Oct 11, 2007 8:18 AM
Day two of the Indian Magazine Congress 2007, underway in Mumbai, saw discussions on issues ranging from changing business models to the use of digitalised content where frequency of publication becomes irrelevant.
Rishi Vora Oct 10, 2007 7:54 AM
Financial Express has announced the re-launch of its supplement ‘Brandwagon’, which will be distributed with The Financial Express newspaper every Tuesday. Marketing plans includes ads on the Internet as well as direct marketing activities.
Rishi Vora Oct 10, 2007 7:52 AM
The opening day of the Indian Magazine Congress (IMC) 2007 explored the Indian magazine journey till 2020, the strategies to engage readers, and gauged the current rapid growth of business with magazines raining all around the marketplace.
Rishi Vora Oct 9, 2007 7:53 AM
Union Minister of Information and Broadcasting Priyaranjan Dasmunsi has assured all publishers that his Ministry would implement media policy reforms by January 2008. The Minister gave this assurance at the opening day of the Indian Magazine Congress 2007, which commenced in Mumbai on October 8.
Rishi Vora Oct 9, 2007 7:51 AM
‘Dare’, the magazine on entrepreneurs brought out by CyberMedia, hit the newsstands on October 1. The magazine caters to specific class of people who want to shape their careers building big enterprises of value. Eminent names that feature in the magazines’ list of Board of Advisors include Narayana Murthy, Kiran Majumdar and C K Prahalad.
Rishi Vora Oct 8, 2007 8:32 AM
The case study presentations for the Effie Awards 2007 will commence on October 10, 2007 in Mumbai. A total of 22 case studies would be presented across various categories. There will be eight case studies under the category of Consumer Products, which has the highest number of entries.
Rishi Vora Oct 6, 2007 8:06 AM
Mid-Day Multimedia has terminated all operations pertaining to Mid-Day Metro in a bid to prioritise its business operations towards the mother brand, and focus on the new business strategy of targetting the ‘Yumpi’. The company is looking at a complete revamp of its website within a fortnight.
Rishi Vora Oct 4, 2007 8:14 AM
The Indian Magazine Congress 2007, organised by the Association of Indian Magazines (AIM), will take place in Mumbai on October 8 and 9. Eminent speakers from around the world will give their views on various aspects of the magazine business in India and the world over.
Rishi Vora Oct 3, 2007 9:23 AM
The Asian Federation of Advertising Association (AFAA) will present an honorary award to Goutam Rakshit, Founder and Managing Director, Advertising Avenues, for his outstanding contribution to the advertising industry in India. The award would be presented on October 22 at the opening ceremony of AdAsia 2007 in Jeju Island, Korea.
Rishi Vora Oct 3, 2007 9:20 AM
While Indian economy is growing, it is evident that the readership in the genre of business magazines is also increasing steadily. With a number of niche or specialty magazines making their way in the market, is it important to know the trend and future possibilities.
Rishi Vora Oct 1, 2007 9:01 AM
The Indian Express Group has announced a dedicated Financial Express edition for the Pune market. The business paper had its presence in the city, but was printed and circulated from Mumbai, while lacking in exclusive content for the Pune readers. This special edition would be printed and circulated from Pune.
Rishi Vora Oct 1, 2007 9:00 AM
Simultaneous sessions on creativity, branding and marketing enlivened the post-lunch programme at Asia Brand Congress 2007. The sessions saw some of the best-known names in the media, advertising and marketing fraternities airing their views on various topics that even ignited some minor fireworks.
Rishi Vora Sep 27, 2007 9:03 AM
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