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‘Freedom is the lifeblood of entertainment and media, it is our breath, and we shall protect it from dying’: the ever-effervescent Mahesh Bhatt with his take on freedom of speech and expression. ‘Media and Entertainment guys must abjure social responsibilities and stick to what they know best, because the decisions that government officials take are often hypocritical’, thus spake Pritish Nandy. And the debate continues.
Rishi Vora Mar 26, 2008 7:30 PM
FICCI Frames 2008 took off on a strong note in Mumbai on March 25. Yash Chopra and Kunal Dasgupta set the tone for the Forum by taking up several issues at the inaugural session. Topping every discussion was the rating system and the menace of piracy as well as the contentious issue of censorship.
Rishi Vora Mar 26, 2008 8:17 AM
There have been several instances in the past when editors of Indian News channels have been stuck between taking a call whether to relay news that lack wisdom but guarantee a high viewership. In their race to be one up, are News channels compromising content with sensationalism?
Rishi Vora Mar 25, 2008 6:26 PM
With AAAI and the Ad Club coming together this year for a single advertising festival, the industry is all agog with excitement over GoaFest 2008. However, Lowe and McCann Erickson have stayed away from GoaFest this year. Would their absence make any difference or would the Festival go ahead with all the gaiety and business of advertising associated with it? exchange4media asks ad honchos.
Rishi Vora Mar 25, 2008 7:58 AM
The Indian Entertainment and Media (E&M) industry, which has been showing a steady growth, is poised for a bigger leap now with digilatisation and convergence being adopted in a big way.
Rishi Vora Mar 24, 2008 4:18 PM
GoaFest 2008 has been providing a platform for young and talented creatives to learn, hone their skills, and interact with industry veterans. The Festival has a special package to attract young talent, and since last year, it has had reasonable success in doing so. But apart from GoaFest, what is the industry doing to motivate and nurture young talent?
Rishi Vora Mar 17, 2008 8:24 AM
The second session of the exchange4media Conclave 2008, held in Mumbai on March 13, saw eminent speakers give insightful views on the role of the Broadcast Audience Research Council (BARC) and the industry expectations from other measurement bodies. The panelists included LV Krishnan of TAM, Paritosh Joshi of Star India, and Dilip Venkatraman, Chief Marketing Officer - IBN Network and COO - IBN Focus. Sam Balsara was the moderator of the session.
Rishi Vora Mar 14, 2008 8:01 AM
GoaFest 2008: With AAAI, Ad Club joining hands, there’s no scope for duplication, says Jagdip Bakshi
With less than a month to go, frenetic preparations are on for GoaFest 2008. Over 3,000 people are expected to attend the festival this year. The Abby Awards have also generated a lot of interest this year following the coming together of AAAI and the Bombay Ad Club. And GoaFest Chairman Jagdip Bakshi has asserted that there was no scope for duplication now with a single advertising award show.
Rishi Vora Mar 11, 2008 8:06 AM
In the recently concluded Ad Review 2008, organized by the Bombay Ad Club, Sonal Dabral, Chairman of Bates David Enterprise India & regional Creative Director Asia Pacific, took on the reins to review some of the finest pieces of television commercials produced in India. Dabral urged Indian advertising leaders to look for best of the resources in the world in order to have an impact globally.
Rishi Vora Mar 10, 2008 7:28 AM
The finalists of the Global International Newspaper Marketing Association Awards (INMA) have been announced, and The Times of India and Mid-Day are the only Indian publications that feature among the finalists. Winners would be announced on May 9, 2008.
Rishi Vora Mar 6, 2008 6:58 AM
World Federation of Advertisers (WFA) and Indian Society of Advertisers (ISA) jointly held the Global Advertiser Conference in Mumbai on March 5, 2008. With the theme of ‘Effective Consumer Engagement’, the Conference had eminent speakers from marketing and advertising fraternity discuss ways to effectively engage the new age consumer.
Rishi Vora Mar 6, 2008 6:53 AM
Product Of The Year (POY), an independent survey into product innovation, has forayed into India. The concept, which is currently running in 28 countries for the last 20 years, seeks to empower consumers towards best in innovation.
Rishi Vora Feb 29, 2008 7:47 AM
The Bombay Ad Club’s annual Advertising Review is all set to kick off on March 7, 2008. Sonal Dabral, Regional Executive Creative Director, Asia Pacific, and India Chairman, Bates David Enterprise, would be taking charge of the event along with a ‘mystery’ speaker. The event would comprise a panel discussion moderated by CNBC TV18’s Anuradha Sengupta.
Rishi Vora Feb 28, 2008 6:58 AM
Atul Hedge, COO, Vyas Giannetti Creative has put in his papers. Even as official comments couldn’t be ascertained at the time of filing the report, sources close to the development informed that the internal announcement on his move was made earlier today.
Rishi Vora Feb 27, 2008 7:22 AM
This news is going to gladden the hearts of many a music lover. ‘Rolling Stone’, the widely-read music magazine from the US, is all set to launch an Indian edition on February 27, 2008. The monthly magazine would be priced at Rs 100 and published by Mumbai-based MW.Com India Pvt Ltd under license from Wenner Media LLC.
Rishi Vora Feb 26, 2008 6:58 AM
There is still time for Goafest 2008 to kick off on April 3, but Contract Advertising, the creative agency handling the Festival account, is losing no time in rolling out a campaign to create the right buzz. Contract had bagged the account following a multi-agency pitch that also involved JWT and Euro RSCG.
Rishi Vora Feb 26, 2008 6:54 AM
The Economist has rolled out a new outdoor and print campaign to boost its circulation in India from the current 17,000 to 50,000 copies. The campaign has an ad spend of around Rs 3 crore and addresses the intelligent quotient of its readers. O&M is the creative agency on the account.
Rishi Vora Feb 21, 2008 6:24 AM
‘Futures trading’ and ‘commodities exchange’ are terms that usually interest traders and not ad agencies. But this changed when MCX (Multi Commodity Exchange of India Ltd) decided to assign its creative duties to Lowe a year back. The commercial, which is already on air, simplifies ‘commodities exchange’ as a category and increases brand saliency for brand MCX.
Rishi Vora Feb 15, 2008 7:01 AM
Leo Burnett’s specialist design cell, which was set up six months ago, already has some big names in its kitty, including Coca-Cola, Heinz and Reliance. The cell, which operates under the Leo Burnett name, has strengthened the agency’s presence in the design and branding space. The design team comprises five designers led by Sachin Bavkar.
Rishi Vora Feb 15, 2008 6:55 AM
Mid-Day Multimedia has revealed its plans to expand its reach and have a national presence. The company has also taken concrete steps to raise funds for this expansion. According to Manajit Ghoshal, Chief Financial Officer, Mid-Day Multimedia, the source of funds would be both domestic and foreign investors.
Rishi Vora Feb 13, 2008 6:55 AM
ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad spends are estimated to be around Rs 20 crore. The campaign, for which Deepika Padukone has been signed on as brand ambassador, will be rolled out by the end of this week.
Rishi Vora Feb 6, 2008 6:36 AM
Law & Kenneth has won the creative duties of Bharti Enterprises’ venture into mutual funds. The account size is estimated to be upwards of Rs 15 core. Officials close to the development have confirmed this news and said that a total of four agencies were called for the pitch.
Rishi Vora Feb 5, 2008 6:42 AM
ICICI Prudential’s new tax saving campaign sees its mascot Chintamani in a new avatar – that of a cricketer. ICICI Prudential’s ‘common man’ who had endeared himself to the entire nation while trying to shed his tax burden, this time tries to give his 100 per cent on the field to promote a plan that provides the benefit of 100 per cent premium allocation.
Rishi Vora Jan 31, 2008 7:01 AM
Bhaskar Group has taken the first concrete steps in their plans to tap the market with an IPO. The Group has come out with a prospectus for the IPO, which indicates an issue size of 18,800,000 equity shares all cash for Rs 10 each. The issue will constitute 10.02 per cent of the fully-diluted post issue paid-up capital of the company.
Rishi Vora Jan 29, 2008 6:51 AM
The much awaited Padma Awards for 2008 have been announced. Three well-known media personalities figure in this year’s Padma Shri awardees’ list – Rajdeep Sardesai (GBN), Vinod Dua and Barkha Dutt (both NDTV).
Rishi Vora Jan 26, 2008 6:30 AM
Vogue India has launched its first ever Catwalk Report, a comprehensive fashion report spanning four main fashion capitals of the world – Milan, Paris, New York and London – and two emerging fashion weeks in India – Delhi and Mumbai.
Rishi Vora Jan 23, 2008 7:22 AM
At an event organised by the Indian Market Research Bureau, several eminent speakers from the world of research threw light on the changing behaviour of the Indian consumer, who has different behavioral patterns depending on respective demographics and psychographics.
Rishi Vora Jan 23, 2008 7:16 AM
After going fortnightly with its January 9, 2008 issue, Filmfare now plans to change its content offering as well. The film magazine from Worldwide Media plans to be more newsy and offer more inside view of the glamour and emotions of film stars. With the rollout of the February 2008 issue, Filmfare will see its first German edition.
Rishi Vora Jan 17, 2008 6:41 AM
While there is a lot of hype about the India growth story and the coming of age of Indian advertising, at least on the recognition through international advertising awards, India doesn’t appear to score on many platforms – whether it is One Show, Clio or even the Cannes Lions for that matter. exchange4media.com does a reality check on India’s standing on the world map, and the way forward.
Rishi Vora Jan 17, 2008 6:36 AM
The Advertising Standards Council of India (ASCI) has released its report for the period July to September 2007 on advertisements that need to modified or withdrawn. A total of 11 ads have been brought under scanner, out of which four have been withdrawn and three have been modified.
Rishi Vora Jan 16, 2008 7:19 AM
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