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BBC Worldwide has launched a campaign for its show ‘World News Today’, in an attempt to create better awareness about international news among Indian viewers. The channel has used a common theme across all media. Ads for Internet, radio and print have already been rolled out, while TVCs will be soon on-air.
Rishi Vora Aug 6, 2007 9:44 AM
Mid-Day will soon launch a marketing campaign based on its new theme ‘Fun at work’ across all media. The idea is to target the young urban mobile professional from India. The creative work for campaign has been done by New Life Experiences (NLX), a brand activation agency and a part of JWT’s international new venture.
Rishi Vora Aug 6, 2007 9:40 AM
Day two of the third Annual Corporate Communications meet had Anurag Batra, Managing Director and Editor-in-Chief, exchange4media.com, elaborating on the new media landscape and reputation management, as also the usage of Internet, and its impact on several businesses.
Rishi Vora Aug 4, 2007 9:31 AM
The post-lunch sessions of the third Annual Corporate Communications meet saw eminent speakers from the world of corporate communications speak on topics like leadership and global trends that have an impact on the business of corporate communication.
Rishi Vora Aug 3, 2007 9:27 AM
Subhash Chandra, Chairman, Essel Group, and founder of Zee TV, gave a five-point presentation at the Media Review organised by the Advertising Club of Bombay. His presentation gave insights into understanding the media business, building partnerships, and the importance of being recognised as a global company.
Rishi Vora Aug 2, 2007 9:35 AM
Gaurish Pathare has joined Mid-Day as National Sales Head. He will be reporting to Abhijeet Pradhan, Director-Marketing and Sales, Mid-Day. Pathare has earlier worked with Fulcrum, Mindshare, Clea, Times magazine and Anil Ambani’s ADAG.
Rishi Vora Aug 2, 2007 9:34 AM
Gautam Mukerjea, who had quit Indian Express last month where he was Marketing Head of the Group’s English brands, has joined Geotel Technology Services Ltd as CEO. Mukerjea is also among the Board of Directors, and would be responsible of overall company operations.
Rishi Vora Aug 1, 2007 9:13 AM
The Advertising Club of Bombay has a double treat on offer this year. Apart from the most awaited Media Review 2007, which will be held on August 1, the Club will also host a road show for AdAsia 2007, to be held at Jeju Island, South Korea, on October 21-27 this year.
Rishi Vora Jul 31, 2007 9:09 AM
The online gaming industry in India is like a tyro that has tremendous potential not only to grow in its field but also make a mark in the respective industry world over. The industry is at a nascent stage and careful steps have to be taken to see that it grows in the manner in which it is estimated to.
Rishi Vora Jul 27, 2007 9:27 AM
STAR Plus is launching a new show ‘Sangam’, which is by Fox Television Studios. The show will go on air on August 20, and the channel expects to attain leadership position in the 7 pm slot through this show.
Rishi Vora Jul 24, 2007 9:55 AM
Zee TV’s Subhash Chandra will address the Media Review 2007, an event organised by the Advertising Club of Bombay, to be held on August 1. The event, which is in its third year, analyses media operations.
Rishi Vora Jul 23, 2007 9:15 AM
Kaushik Chakravorty, National Creative Director, Rediffusion DYR, is quitting the agency. “I will decide on what to do after I leave. I may get into television, feature films or any other media related work, but I don’t think I will continue in advertising,” Chakravorty said.
Rishi Vora Jul 20, 2007 9:13 AM
Kaushik Chakravorty, National Creative Director, Rediffusion DYR, is quitting the agency. “I will decide on what to do after I leave. I may get into television, feature films or any other media related work, but I don’t think I will continue in advertising,” Chakravorty said.
Rishi Vora Jul 19, 2007 6:25 PM
In order to get the position of the magazine right, ‘Top Gear’ has moved in its UK Deputy Editor Peter Grunert to India for three months. Grunert would be working with Joel Pereira, the newly appointed Editor of Top Gear India.
Rishi Vora Jul 19, 2007 9:16 AM
Web18, part of the TV18 Group, has unveiled a TVC for its new entertainment website Buzz18.com, which was launched on July 5, 2007. The campaign has been conceptualised and executed by The Cell, an in-house agency of the TV18 Group.
Rishi Vora Jul 12, 2007 9:11 AM
Nexus India has invested in five innovative companies by launching a $100 million venture capital fund. Mobile2win and DimDim, a web collaboration start-up, are the two companies that will receive money from the fund. Nexus has not revealed the names of the other three companies.
Rishi Vora Jul 11, 2007 9:05 AM
Even as India is celebrating the inclusion of the Taj Mahal among the new Seven Wonders of the World, it’s time to take a look at the voting process that made it possible. IMCL, the integrated interactive solutions enterprise of Bhaskar Group, had represented N7W as the sole official voting facilitator in India.
Rishi Vora Jul 11, 2007 9:04 AM
The Indian Express marketing team is witnessing some changes following Gautam Mukerjea, Marketing Head of the Group’s English brands, putting in his papers. Consequently, Shankar Rao Shinde’s role in the organisation has expanded as these brands now come under his charge.
Rishi Vora Jul 10, 2007 9:06 AM
Newly-launched company E-sense is currently working on a plan to introduce the first of its kind youth paper in Mumbai. The launch is expected in a couple of months.
Rishi Vora Jul 9, 2007 9:16 AM
Cadbury India has announced the national launch of its first bubblegum brand ‘Bubbaloo’, in India. The company will focus on wholesale and retail activities across the country to reach their consumers.
Rishi Vora Jul 5, 2007 10:01 AM
Citizen journalism is the way forward, say experts from TV news channels. But would it be fair to call it ‘pure citizen journalism’? Experts believe in filtering and doctoring the content. The industry is also not sure about how they would credit their source and make use of the Internet as a tool to get quality content from viewers.
Rishi Vora Jul 2, 2007 8:40 AM
All agencies, including Madison, Mindshare, Lodestar and O&M, are looking forward to winning awards for their entries at Envies 2007 Awards.
Rishi Vora Jun 29, 2007 8:56 AM
The first session at the IAMAI’s conference on Web 2.0 saw founders, business heads and CEOs from the world of online business defining the new frontier, and discussing its applicability in India.
Rishi Vora Jun 25, 2007 11:20 AM
The other sessions of the IAMAI conference too had healthy discussions on matters like reality check on marketing, investors’ perspective on the business, and the views of media business heads on threats the traditional media faces with the emergence of Web 2.0.
Rishi Vora Jun 25, 2007 11:18 AM
The Internet and Mobile Association of India conducted a conference on Web 2.0 that covered various perspectives from entrepreneurs, business heads, investors and media professionals.
Rishi Vora Jun 23, 2007 9:02 AM
Guest presenter at Emvies 2007 Mike Wilson gave his views on the communication model of advertising. He emphasised that advertising should only be one part of communication.
Rishi Vora Jun 21, 2007 8:45 AM
The second day of Envies 2007 saw a number of good presentations that impressed not only the crowd, but also the judges. The case studies were presented in the categories of ‘Best Media Strategy’ and ‘Best Media Innovation’.
Rishi Vora Jun 21, 2007 8:42 AM
Is the voting system, so much a part and parcel of most reality shows, a bane or a boon? Though mired in controversy, TV channels see it as the only way to engage millions of people in the show. Exchange4media speaks to industry heads to find out whether the voting system is a curse in disguise for genuine talent.
Rishi Vora Jun 18, 2007 9:20 AM
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