Date-wise News

In a significant decision, Parle consolidates the media planning and buying for all its brands barring Poppins and Monaco with The Mediaedge. The account size is pegged at around Rs 70 crore annually. Talking to exchange4media, Praveen Kulkari, Marketing Manager, Parle Products, confirmed the same.

exchange4media Staff May 13, 2004 12:34 PM

Electrolux AB, the Swedish parent of consumer durables maker Electrolux Kelvinator Ltd, has decided to pump in an additional Rs 250 crore into its Indian operations. Electrolux AB will increase the authorised share capital in Electrolux Kelvinator by creating 250 million Rs 10 equity shares.

exchange4media Staff May 13, 2004 7:23 AM

If you are planning to buy a new mobile, wait a while. The mobile phone tariffs as well as the prices of mobile handsets — believed to be already touching the bottom — are set to go down further.

exchange4media Staff May 13, 2004 7:23 AM

Coca-Cola has devised a new campaign for Thums Up, the company’s leading cola brand, in West Bengal. Called "Paanch Peyechho Ki?," (Have you got five?) the ad campaign features model-turned-actress Bipasha Basu and has been created by advertising agency Leo Burnett.

exchange4media Staff May 13, 2004 7:19 AM

Coca-Cola India is spending a lot of time and money on its rural outreach programme with emphasis on expansion of its consumer base in the rural areas. This will naturally give a boost to overall consumption. The company is also planning to unveil a series of region-specific campaigns and is using every possible strategy to woo potential customers.

exchange4media Staff May 13, 2004 7:18 AM

Image management has a strategic role in corporate affairs today. In sync with this, independent PR firms see huge business prospects in the corporate world. Anthony Good provides an interesting perspective on PR needs in our latest PR Watch.

exchange4media Staff May 13, 2004 7:17 AM

In the broadcasting sector, some key policy matters have been left half done. Now, it’s up to the new government to take them forward. According to sources in the information and broadcasting (I&B) ministry, the significant issues on which work has been initiated but no decision taken yet, include allowing funds from foreign institutional investors (FIIs) in the print media and in TV channels, with reference to news and current affairs.

exchange4media Staff May 13, 2004 7:16 AM

Consumers have to simply SMS VCOKE to 8558 to participate in the promotion. Questions are based on Vanilla Coke’s current advertising campaign. Winners can win a date with Vivek Oberoi.

exchange4media Staff May 13, 2004 7:15 AM

K R Kim, Managing Director, LGEIL said the company plans to invest over Rs 700 crore in expansion plans in the coming three years.

exchange4media Staff May 13, 2004 7:14 AM

Following a multi-agency pitch, Birla Tyres has finally decided on an agency to take care of its creative and media responsibilities. The corporate will partner Genesis Advertising Pvt Ltd, Kolkata.

exchange4media Staff May 13, 2004 7:13 AM

Media entrepreneur Bhuvan Lall, President and CEO, LALL Entertainment, says it is a rare honour to be on the board of MEL, leading computer animation content creator.

exchange4media Staff May 13, 2004 7:12 AM

Bhavana Mittal, who was working with Initiative, the media arm of Lowe, has joined Cheil Communications as Associate Media Director

exchange4media Staff May 13, 2004 7:11 AM

The print advertisements that STAR has released are just the first burst of this aggressive campaign. “As we go forward, the communication will expand in all terms,” says STAR India COO Sameer Nair.

exchange4media Staff May 13, 2004 7:09 AM

For Aaj Tak, it was an opportunity to tap new viewers, while STAR and NDTV cash in on higher ad rates.

exchange4media Staff May 13, 2004 7:07 AM