PR Watch News
Good Relations (India) has appointed Meenakshi Sachdev Varma as its Chief Operating Officer with immediate effect. GRI also announced several new business acquisitions in each of its offices in Mumbai, Delhi, Bangalore, Chennai and Kolkata.
Mudra Communications has assigned Mumbai-based public relations firm Hanmer & Partners to handle its media communications. Mudra had shut down its public relations wing, Horizon, over a year back.
Shiv Reddy, CEO, Corporate Voice | Weber Shandwick, says PR and advertising have always been complementary. What PR can deliver, advertising cannot, and vice versa. PR is a good precursor to advertising because it fills the environment, creates a mind space and therefore facilitates the penetration of advertising, he holds.
We look at corporate communications in two ways; first, promoting the corporate brand Samsung, and promoting the reputation of the brand; and, second, brand building activities. In the first, we have corporate reputation which involves social responsibility, the people and the service quality – a huge gamut is covered here. In the second role of promoting the brand, we have Samsung sponsoring the Samsung Cup, the ICC Champions Trophy or the Olympics; it’s PR that plays a role here.
A good corporate PR person is an integrated personnel in the company, who is involved in understanding the decisions taken by the company and the repercussions it could have.
A good corporate PR person is an integrated personnel in the company, who is involved in understanding the decisions taken by the company and the repercussions it could have.
Is globalisation of India imposing challenges before the corporate sector and their communication force? Are we ready to face the plethora of changes thrown before us? The PRCAI (Public Relations Consultants Association of India) looked into many such issues in their mini summit held in Bangalore recently.
PR agencies in India are the agents of change in this profession as the ownership of PR agencies have also gone through a transition. PR agencies have had a lot of foreign participation in the last couple of years. They brought in global international practices into India. It is a move in the right direction.
Hanmer & Partners Communications – one of the leading public relations firms, has bagged the PR duties of BharatMatrimony.com. BharatMatrimony.com had called for a PR pitch nearly a month ago featuring all the top end PR agencies. Hanmer & Partners was among the national public relations firms that pitched for the account.
Actually, most often the agenda of the client requires us to be ‘spin doctors’! PR professionals are communicators and they can be called by various names. The point is to meet the client’s requirements, to ensure that the client gets his objectives. If that requires us to be ‘spin doctors’, then so be it.
The WHO ORS campaign by Corporate Voice|Weber Shandwick has been declared a winner at the Asia Pacific PR Award 2004 in the 'Healthcare/ OTC' category.
“There are two reasons for the low awareness level among people. Firstly, people still carry the old image of IA in their minds, which is that of a government-run organisation. Secondly, there has been a lack of communication on our part in the past, especially in terms of inadequate advertising. However, changes are underway and the perception of IA will certainly change in the coming days.”
LINOpinion, the public relations wing of Lintas, seems to be on a business blitzkrieg. The group has bagged a host of prestigious new accounts. LINOpinion has also significantly expanded its presence this year beyond the existing three branches in Mumbai, Delhi and Bangalore. The network now includes Chandigarh, Lucknow, Hyderabad, Chennai, Ahmedabad, Kochi and Pune.
World’s largest independent public relations firm Edelman has inked an equal-partnership joint venture with the India-based corporate reputation management group R&P Management Communications. Roger CB Pereira, Founder & CEO of R&PMC, would be leading the JV.
We maintain a very high emotional stake in all our partnerships
Sampark PR has recently clinched a number of new businesses that are expected to account for at least 25 to 30 per cent rise in the existing revenue. The casket of new businesses includes IDBI, Maharashtra Pradesh Congress Committee, Crossroads, Wellspun, Christine Valmey, High Tech Gears, REI Agro and Ashapura, and Opus Software.
“Normally PR is perceived as a media related activity. However, in our case the canvas of PR is much larger. It’s not only about relationship with media persons, it’s also about relationship with every guest since it is they who are giving us business every day.”
Madison Public Relations seems abuzz with activities currently. The agency has recently added a series of businesses to its kitty – generating from multi-agency pitches. The client list is a diverse one and it accentuates the importance that advertisers today are placing on public relations.
We do not have a photocopying proposition as such; the Xerox of today is quite different from the Xerox of the past. Like every great brand, Xerox had to redefine itself. We have transformed from analog to digital; copying to printing; and from products to services.
Percept Profile – the PR arm of the Percept Group, has appointed Ajai Sharma as the new Chief Executive Officer. Sharma moves from Sampark PR and will be responsible for developing cross border client relationships between the Middle East and India.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
