Date-wise News

The Rs 15 crore worth media business of Motorola has now headed Group M’s way. As per confirmed sources, Mindshare Delhi has been slated with the planning and buying responsibilities of the account. The media mandate was previously with Universal McCann. The creative aspect of the business remains untouched and continues to rest with O&M.

exchange4media Staff Apr 15, 2004 4:50 PM

Bharat Petroleum Corporation Ltd (BPCL) on Wednesday announced that it had roped in Formula Asia champion Narain Karthikeyan as the brand ambassador for its Speed brand of petrol.

exchange4media Staff Apr 15, 2004 8:19 AM

Four years ago when Turner Morrison launched Barista, its gourmet coffee chain, it marked an important point in urban India’s transition to a confident, international lifestyle, based on the increased spending power of a whole new generation of yuppies.

exchange4media Staff Apr 15, 2004 8:18 AM

Coca Cola India is exploring the option of introducing iced tea. The company already has a joint venture in Japan with Nestle for its brand of Nestea and there are chances of it introducing a similar product for the Indian market.

exchange4media Staff Apr 15, 2004 8:17 AM

Contours of the proposed legislation on sport telecast rights hinge on the Supreme Court verdict in the Ten Sports versus Doordarshan (DD) case. The next Supreme Court hearing for the case is scheduled for Thursday. A source in the government said that framing of the legislation would depend on the court directions.

exchange4media Staff Apr 15, 2004 8:16 AM

The Election Commission has spent about Rs 50 crore in creating awareness among voters in the rural areas. The commission has been putting up advertisements through cable networks and in cinemas to educate the voters on the usage of the electronic voting machines.

exchange4media Staff Apr 15, 2004 8:14 AM

Fleet management solution provider LeasePlan India has entrusted Creative Crest to carry out the group’s public relation activities. The agency will focus on creating an enhanced brand image and strengthen the group’s leadership position.

exchange4media Staff Apr 15, 2004 8:13 AM

Leading jobsite Monsterindia.com received record traffic in January 2004, attracting 4.49 million unique visitors and thereby establishing its number one position in the online careers category.

exchange4media Staff Apr 15, 2004 8:07 AM

Mirchi Kaan Awards is all set to be a big hit. A panel of judges comprising some of the most acclaimed advertising professionals has chosen the best of the entries for all 15 categories.

exchange4media Staff Apr 15, 2004 8:04 AM

Corporates are no more fussy about the agency size, and realising the shift in mindset small agencies are increasingly gaining ground. two hmp communications boasts of a number of big-budget accounts; the group plans to post Rs 8-crore turnover this fiscal.

exchange4media Staff Apr 15, 2004 8:01 AM

With 7-9% of all advertising budgets expected to move online by 2007, Internet seems all set to enter a media planner’s must-have list. exchange4media iZOne Roundtable discusses whether agencies are providing enough supports to promote the medium.

exchange4media Staff Apr 15, 2004 8:01 AM

Dubai-based Radio Asia, a subsidiary of Kolkata-based Bose Group of Companies, launches Radio Asia 94.8 FM in Dubai. Srinjoy Bose, Director, Radio Asia, says plans are afoot to launch a Hindi FM radio station in India.

exchange4media Staff Apr 15, 2004 8:00 AM

The Telecom Regulatory Authority of India releases a consultation paper on the second round of opening of the FM radio sector to private players on April 14.

exchange4media Staff Apr 15, 2004 7:59 AM

Has Dish TV changed its mind and decided to move from cable dark rural India to the urban milieu where C&S has its wings well spread? As per Ashish Kaul, Vice President, Corporate Brand Development, it is a move in the right direction.

exchange4media Staff Apr 15, 2004 7:58 AM

Satish Menon who was to join as Publishing Director and Head of Business Group, India Today, in early March this year has decided to stay back with Sahara TV group as President, Sales and Marketing.

exchange4media Staff Apr 15, 2004 7:57 AM

It was in the month of February 2004 that WPP, while announcing the group’s results for the year 2003 had confirmed that it was planning to launch a third global media network. The other two being MindShare and Mediaedge:cia. At the time, it was being speculated that the new entity would comprise of Maximize and other smaller agencies in the group. And effective today the plan has come into action. Maximize now has a new name — Maxus.

exchange4media Staff Apr 15, 2004 7:54 AM