Date-wise News

Pharma retail major The Medicine Shoppe has appointed Prana Public Relations as its PR agency. Prana will be responsible for building The Medicine Shoppe brand nationally.

exchange4media Staff May 4, 2004 8:39 AM

Dior stands for seduction, creativity, and feminity in luxury goods, says Ravi Thakran, Regional Managing Director, LVMH Watches and Jewellery, Asia Pacific.

exchange4media Staff May 4, 2004 8:38 AM

The campaign will focus on the easy availability and affordability of the product. Besides, the player is revamping its operations to achieve an annual turnover of over Rs 22 crore in FY04-05.

exchange4media Staff May 4, 2004 8:37 AM

Indian Rayon and Industries Ltd (IRIL) is reinforcing Peter England as a major brand through its garments division, the Madura Garments. After launching shirts in the mid-price segment under the brand, the company has launched suits under the brand and is currently test-marketing it in Bangalore.

exchange4media Staff May 4, 2004 8:36 AM

The war for cigarette marketing has been reduced to a three-by-two foot space. That’s the size of the board on which cigarette makers can advertise at retail outlets. With the advertising ban now in effect, cigarette retailers have lunged up the value chain, and are elevated to being the premium publicity battleground between cigarette makers.

exchange4media Staff May 4, 2004 8:35 AM

Haier India, a 100 per cent subsidiary of the $9.7 billion Chinese firm Haier Group, will launch its mobile phone handsets in India in the next three months.

exchange4media Staff May 4, 2004 8:34 AM

The Tata group, which started a common branding strategy for all companies in its fold in the 1990s, has seen the share of brand-driven segment increase in both sales turnover and profit.

exchange4media Staff May 4, 2004 8:32 AM

The worst fears of fast-moving consumer goods (FMCG) companies have come true. Households are spending more on consumer durables and less on FMCG, according to a KSA Technopak consumer outlook study to be released shortly.

exchange4media Staff May 4, 2004 8:31 AM

Sahara Group has taken a 10.59 per cent stake in the listed Mumbai-based production company K Sera Sera for Rs 8.28 crore. Sahara is also investing Rs 26.72 crore in joint production of 10 movies with K Sera Sera, taking the total deal to Rs 35 crore.

exchange4media Staff May 4, 2004 8:29 AM

The online version presents two sections called ‘Trendy Teens’ and ‘Juniors’ to cater to specific segments of the youth. We would be launching many more interactive features to HTNext.com, says Sanjay Trehan, Chief Executive - Internet, HT Media Ltd

exchange4media Staff May 4, 2004 8:28 AM

JWT Chennai has won the Parry’s Sugar Account in a multi-agency pitch. The agency presented a comprehensive creative package that included branding, packaging, and a multi-media campaign.

exchange4media Staff May 4, 2004 8:22 AM