Date-wise News

Close on the heels of celebrations to mark its dominant position in Himachal Pradesh (NRS 2003), Hindi daily Amar Ujala has decided to consolidate its leadership position in the other key hill state Uttaranchal. The newspaper is set to launch an edition from Nainital by May-end.

exchange4media Staff May 1, 2004 3:45 PM

Radio Mirchi is celebrating. And the weekend marks a special anniversary for Pune, marking two years of its presence in the city. May 2 also means the completion of a year in Kolkata. The station has put together programming to ensure that listeners equally participate in the celebrations.

exchange4media Staff May 1, 2004 11:18 AM

Having acquired the number one position in Himachal Pradesh (NRS 2003) including leadership in Shimla (IRS 2003 R1), Amar Ujala is set to shortly launch a Mega Readership Scheme called ‘Thank you Himachal’.

exchange4media Staff May 1, 2004 8:39 AM

Public broadcaster Prasar Bharati is opening up its Rs 500-crore direct-to-home (DTH) platform to private players, for Rs 75 lakh per channel per year. Private Indian broadcasters lined up at Prasar Bharati office on Friday for a meeting on DTH. Private channels have to give their feedback on various issues related to the project by May 15.

exchange4media Staff May 1, 2004 8:06 AM

When price wars become the order of the day to woo consumers, a company runs the risk of suffering in terms of quality or it suffers on the margins front. A company like Hindustan Lever Ltd (HLL) cannot afford to lose out on quality.

exchange4media Staff May 1, 2004 8:01 AM

FMCG major HLL’s cosmetics division Lakme Lever is aiming to more than double its network of salons to 150 from the present 60 boutiques in next two years. The cosmetic brand, which is a part of the home and personal care division (HPC) of HLL, has secured a topline growth of 32 per cent in fiscal 2003-04 against around 16-17 per cent in 2002-03.

exchange4media Staff May 1, 2004 8:00 AM

Hindustan Lever Network, the direct-selling division of HLL, has made an entry into the foods category by launching its own brand, Indus Valley. Indus Valley brand comprises food products such as basmati rice and ready-to-eat rice dishes in both vegetarian and non-vegetarian.

exchange4media Staff May 1, 2004 7:59 AM

Virgin Atlantic has introduced a new radio spot on Radio City wooing customers with the Virgin experience of upper class flying. McCann Erickson has designed the creative.

exchange4media Staff May 1, 2004 7:59 AM

PR in India is emerging as an industry run by knowledge-intensive fraternity, and an image builder that bridges the brand maker and the user more effectively, says Sangeeta Robinson, Divisional Manager – Corp Comm, LML Limited.

exchange4media Staff May 1, 2004 7:58 AM

According to AdEx India, which has been tracking election-related advertising, the Congress accounts for more than half of the advertising volumes between March 1 and April 7.

exchange4media Staff May 1, 2004 7:56 AM

The Rs 2,300-crore Indian direct selling business is under threat from the large number of fraudulent companies which have jumped onto the direct selling bandwagon in the hope of making a quick buck. Stung by the atmosphere of suspicion and doubt that has now come to envelop the business, the Indian Direct Selling Association (IDSA), the regulatory body of players in the Indian market, has now swung into action educating consumers and is seeking the help of consumer bodies to tackle the menace.

exchange4media Staff May 1, 2004 7:55 AM

ITC Ltd and its chairman Yogesh Chandra Deveshwar have filed a Rs 550 crore damage suit against ABP Ltd and its editor Aveek Sarkar in the Calcutta High Court. The suit sought an injunction restraining ABP Ltd from publishing any news item relating to the company and its chairman which affect the goodwill and business reputation of ITC. The suit was filed last week.

exchange4media Staff May 1, 2004 7:54 AM

The Day After plans to chart a new course in news dissemination. The editor prefers to call the endeavour “ongoing journalism”, a synonym perhaps for ‘participative journalism’.

exchange4media Staff May 1, 2004 7:52 AM

SPE Networks, Asia has decided to launch anime channel Animax in India on July 5, on the One Alliance platform. This follows the Animax Asia rollout three months ago.

exchange4media Staff May 1, 2004 7:50 AM