Date-wise News

A relatively new category called ‘nutraceuticals’ is suddenly beckoning India Inc, attracting no less than the likes of FMCG behemoth Hindustan Lever Limited (HLL). The FMCG major, it is believed, is all set to foray into what it calls the ‘wellness’ category with the launch of a range of food and dietary supplement products under its Ayush franchise.

exchange4media Staff Apr 14, 2004 8:13 AM

With brand building activities coming of age, PR is fast growing as an essential tool to ensure stronger hold on mindshare. It's no more confined within reputation management and media relations, and stands indispensable for building an effective brand image.

exchange4media Staff Apr 14, 2004 8:12 AM

After one year of launching its two news channels NDTV 24×7 and NDTV India, NDTV launches its maiden public offer. The Rs 109-crore issue consists of two parts: fresh equity of shares and sale of shares at Rs 4 each in a price band of Rs 63-70 per share.

exchange4media Staff Apr 14, 2004 8:11 AM

After all the noise and controversy over direct-to-home (DTH) broadcasting and conditional access system (CAS), it’s back to basics—-radio. Government is busy studying the international models on radio operations, both community and commercial. The one question to which bureaucrats are trying to find answers is, how can India increase the number of stations in commercial as well as community radio?

exchange4media Staff Apr 14, 2004 8:10 AM

The Supreme Court ordered that no political advertisements would be telecast without a prior clearance of the Election Commission which was made the sole authority to judge the “cleanness” of such advertisements.

exchange4media Staff Apr 14, 2004 8:09 AM

Service industry demands constant innovation and a resolve-all approach that meets the changing mindset of the consumer. For an IT organisation is all about creating mindshare by being constantly experiential to ensure a difference, believes Srinivas Uppaluri, Head - Global Marketing, Infosys.

exchange4media Staff Apr 14, 2004 8:08 AM

Though mostly an untapped domain, ticketed live shows industry is gaining pace with event management companies planning to host shows of international artistes and mega events in India. Organisers seeking rationalisation of entertainment tax.

exchange4media Staff Apr 14, 2004 8:07 AM

Southern Spice Music, launched on April 14, 2001, completes three years of operations. It provides a South-specific channel airing music and entertainment for the youth with a programme-mix of International, Tamil, Telugu, Malayalam, Kannada and Hindi.

exchange4media Staff Apr 14, 2004 8:06 AM

Afternoon slot is now the latest hotspot for Indian television. Taking note of increasing afternoon viewership, channels are going busy in rescheduling programmes and introducing fresh shows.

exchange4media Staff Apr 14, 2004 8:05 AM

Airtel ropes in Sachin Tendulkar for its new advertising campaign. The TV commercial is soon to hit the tube, followed by extensive print campaigns.

exchange4media Staff Apr 14, 2004 8:05 AM

Women in television soap operas seem to have broken away from her age-old subdued and downcast image. Serials are going big-hit with women protagonists of modern outlook. TRPs are on the high with increasing viewership rates.

exchange4media Staff Apr 14, 2004 8:04 AM

SPARR provides fresh perspective on readership patterns pertaining to dailies. Additionally, IRS '03-04 redefines metro reporting, resizes SECs in Delhi, Mumbai.

exchange4media Staff Apr 14, 2004 8:03 AM

IRS 2003-04 accords pride of place in FMCG segment to Parle Biscuits. Philips tops the list of durables brands.

exchange4media Staff Apr 14, 2004 8:02 AM

Not alone Radio City, Bangalore, Katiyar takes a sabbatical from mainstream media. On an urge to meet the long-awaited retreat, he has joined Microland, last week to lead its growing technological support business as VP (Operations).

exchange4media Staff Apr 14, 2004 8:01 AM

Triumph Distillers & Vintners (TDV) has moved its Rs 8-crore media account to Initiative. The account shift, from Carat to Initiative has taken place without a pitch.

exchange4media Staff Apr 14, 2004 8:00 AM