Date-wise News

Whirlpool has announced the launch of the world’s first single frost control refrigerators. It is the only frost control single door refrigerator in the world with special sensors that maintain the right level of frost in the freezer by automatically defrosting any excessive frost formation.

exchange4media Staff Jun 23, 2004 7:40 AM

Priya Food Products Ltd, is planning to expand production capacity at its plants soon. The company has also decided to rev up its advertising and promotion campaigns by featuring Indian cricketer Ashish Nehra.

exchange4media Staff Jun 23, 2004 7:39 AM

ESPN Star Sports has switched off its signal to Hathway in Mumbai since the night of June 18. A media statement from Hathway claims that ESPN Star Sports has asked for a 24 per cent hike in rates on their channels effective from this month onwards.

exchange4media Staff Jun 23, 2004 7:38 AM

In what will boost broadband and Internet penetration in the country, the Telecom Regulatory Authority of India (Trai) has suggested upto 75 per cent cut in domestic leased circuit rates. In a consultation paper released on Tuesday, Trai proposed a downward revision of tariff applicable for domestic leased circuits.

exchange4media Staff Jun 23, 2004 7:37 AM

It won’t be free for all, even as the government has no legal weapon to stop the Indian edition of a foreign newspaper. To prevent other foreign publications from going the same way as International Herald Tribune (IHT), the government is now tightening its grip over the Registrar of Newspapers in India (RNI), which is responsible for granting titles to publications.

exchange4media Staff Jun 23, 2004 7:36 AM

Both PR and corporate communications aim at most efficiently conveying the brand message. Corporates often use the PR wing as the platform for resolving crisis situations. Despite being an indispensable part of communication, PR is treated with a shallow perspective, feels Surabhi Saxena, Marketing Coordinator, Reebok India.

exchange4media Staff Jun 23, 2004 7:35 AM

The $ 17-billion Swedish consumer durables major Electrolux plans to adopt a three-step strategy for increasing its marketing presence in various global markets, including India. It is gearing up to strengthen its brand across all segments in the Indian market.

exchange4media Staff Jun 23, 2004 7:34 AM

After a slow start, POGO seems to be settling down in kids’ space rather well now. What is even more interesting is that the channel is not eating into Cartoon Network’s share. The two channels seem to be complementing each other and not involved in a fray.

exchange4media Staff Jun 23, 2004 7:33 AM

Ashish Chakravarty, who quit Euro RSCG earlier this month, is joining Publicis as Creative Head, where he will once again team up with Sujit Das after a gap of a year and a half.

exchange4media Staff Jun 23, 2004 7:32 AM

NDTV has today announced its results for the fourth quarter ended March 31, 2004. The group has achieved cash breakeven in the last quarter of its first year of operation. The turnaround took place on the face of reported losses in first three quarters.

exchange4media Staff Jun 23, 2004 7:30 AM

Sony has planned two more initiatives, this time in 8 pm to 9 pm band on weekdays. Scheduled for a mid-July release, the shows reiterate the channel’s determination to spruce up prime time slot beyond 9-10 pm.

exchange4media Staff Jun 23, 2004 7:29 AM

Financial Times has finally signed the long-awaited agreement with Business Standard, confirming its 13.85 per cent equity stake in the business daily. Newspaper officials inform that the stake values up to Rs 14.1 crore.

exchange4media Staff Jun 23, 2004 7:28 AM