Date-wise News

Madison Media has clarified that whilst it was invited for the Tata media AOR pitch it has regretted its inability to accept the invitation. Madison Media indicated that it already handles several clients who operate in the same space as the Tata Group.

exchange4media Staff Jun 10, 2004 1:05 PM

Philips India Ltd, plans to take its DVD range to 20,000 outlets by the year-end from 8,000 now. The DVD 625K model is priced at Rs 4,990, and is targeted at consumers who want to replace their VCR players with DVD ones. The DVD 727K, priced at Rs 8,990, is targeted at consumers who are keener on sound effects. This model comes with the `surround sound' feature.

exchange4media Staff Jun 10, 2004 8:27 AM

Going by the latest AC Nielsen India retail store audit data for 2003, Biscuits is one category, which has managed to buck the sluggish FMCG trend. While most urban-centric categories have fared well, being an under penetrated and almost entirely urban focussed category, the biscuits segment has grown by 11.7 per cent accounting for 7 per cent of the Rs 47,800-crore FMCG sector.

exchange4media Staff Jun 10, 2004 8:26 AM

Amul turns 40 on Thursday. Gujarat Co-operative Milk Marketing Federation (GCMMF), the parent of the Amul brand, has adopted a new pack design for the brand, which includes attractive graphics, trendy colour schemes, new recipes, nutritional information and other elements.

exchange4media Staff Jun 10, 2004 8:26 AM

Marico Industries, one of the few FMCG companies to register a healthy double-digit sales growth last year despite an industry downturn, has devised a multi-pronged strategy for growth this fiscal in a bid to reach Rs 1,000 crore sales target.

exchange4media Staff Jun 10, 2004 8:25 AM

RBS Home Appliances, sole distributor of Siemens, plans to aggressively use point of sale and personal contact as tools to launch Siemens refrigerator and its range of home appliances in the northern region.

exchange4media Staff Jun 10, 2004 8:24 AM

Buoyed by the record surge of 12 percent arrivals to Malaysia from India during Q1 of 2004, Tourism Malaysia has embarked on a new strategy to promote MICE Tourism from India.

exchange4media Staff Jun 10, 2004 8:23 AM

mOne has bagged the Purple Head award for the online campaign it created for Ministry of Tourism, GoI. The aim of the campaign was to get the global traveller interested in the myriad options offered by India as a tourist destination.

exchange4media Staff Jun 10, 2004 8:22 AM

Shashi Kalathil, executive director — marketing, PepsiCo India, has quit after serving the company for over six years. It was two years ago that Mr Kalathil took over from Vibha Rishi, the then marketing chief. Prior to that, Mr Kalathil was the executive vice-president of PepsiCo India’s south market business unit.

exchange4media Staff Jun 10, 2004 8:21 AM

Niche channel space is indeed heating up. Action is seen in all the directions, and Turner is no exception. Krishnani steps into Mirchandani’s shoes, while Hejmadi moves on to the competition.

exchange4media Staff Jun 10, 2004 8:20 AM

The forthcoming IPO of TCS is billed as the largest ever offering from the private sector in India. In keeping with sheer size of the IPO, TCS has decided to involve two PR agencies for the job: Adfactors PR and Vaishanvi Corporate Communications.

exchange4media Staff Jun 10, 2004 8:16 AM

NGC's plans to set up full-fledged ad sales team are under way with a number of people already on board. The complete team would be in place by the end of this month. There, however, are no plans to move away from Star's distribution platform.

exchange4media Staff Jun 10, 2004 8:15 AM

Times Television would to a large extent depend on Response as far as the ad sales responsibilities are concerned. Bhaskar Das, Director, Response has been given overall responsibility of the network, while MK Anand would be leading the day-to-day sales affairs.

exchange4media Staff Jun 10, 2004 8:13 AM