PR Watch News
Kenyan Tourist Board, the nodal agency to promote Kenya as a preferred tourist destination, has appointed Delhi-based Trac Representations as its public relations consultant in India.
“PR is more about strategy and less about calling up the media constantly. Different products have to be treated differently and so a mass press release isn’t always the solution. In fact, that is not PR at all…Information has to be released in such a way that it elicits a response from the media and the consumers…shock, interest, awe, aspiration it can be anything …it all works.”
Today's world is that of integrated marketing and the line between advertising and public relation is blurring day-by-day. The fact is that the distinction between PR and communication is virtually non-existent. It is thus interesting to find out what role PR play in today's marketing mix.
Balaji Telefilms has appointed Source Strategic Communication Pvt Ltd (The Source) to handle its corporate communications responsibilities. The Source had assisted Balaji Telefilms in projects like ‘Kyaa Kool Hai Hum’ and ‘Kahaani Ghar Ghar Kii’.
Radiant Infosystems Pvt Ltd, a leading software services company, has awarded its public relations mandate to Blue Lotus Communications Consultancy, one of the fastest growing PR agencies in India.
The International Communications Consultancy Organisation summit, held in Prague recently, was attended by nearly 200 delegates representing the cream of global reputation management. Prema Sagar, Principal & Founder, Genesis PR, was inducted into the ICCO Hall of Fame.
Hyde Park Communications, a strategic communications firm headquartered in Washington, has joined hands with Integral PR in the US. As part of the tie-up, Hyde Park Communications will represent Integral PR in the areas of public affairs, financial communications and PR, while Integral PR will look after Hyde Park’s client interests in India.
Different products have to be treated differently and so a mass press release isn’t always the solution. Information has to be released in such a way that it elicits a response from the media and consumers, says Shunali Shroff, Head-Corporate Communications, Shringar Cinemas.
Image is like a web in which many small strands collectively contribute to the complete image. Anything that affects a small strand, affects the whole imagery. The point to understand is that each of these strands enables the image to enhance and grow.
A little bit of self-promotion never hurt anyone. Public relations firm Clea is out to dispel all rumours of being ‘dead and gone’ with a new TV commercial on the completion of 10 years. And by doing so, it has become the first PR agency ever to advertise and release a commercial on itself.
The Public Relations Consultants Association of India (PRCAI), the representative body of public relations consultancies in India, has announced the new managing committee for the year 2005-06. In its third year, the PRCAI office bearers aim to provide an 'institutional' structure and focus to the public relations industry.
S Rajan, MD, Sampark Public Relations, says that there is a need for 360-degree solutions execution, where the solutions need to be custom built. Increasing emphasis on disclosure norms is also a challenge for the PR industry.
Right now I am competing with myself, I am not competing with anyone else so I don’t know if I want to be the largest or I want to be the biggest or if I want to be the best. One thing I am very clear – whatever we do we will do great work. At the end of it I want Insight to be a happy challenging enthusiastic environment to be in.
Madison Public Relations has won four new accounts in multi-agency pitches – Sri Adhikari Brothers Television Network, VVF Ltd, Elecon Engineering and Ms Krishna Mehta. Madison PR will ideate and strategise innovative PR solutions on these accounts.
Sudha Sarin, CEO of Insight Communications, thinks that a lot of clients with small budgets prefer to go the PR route. While maintaining that the value proposition of PR is not under question any more, she thinks that in India it will take some time before PR is recognised for its true power.
We are yet to be treated as a real industry; though I feel this is bound to change in time. So while we are very clearly becoming an integral part of any corporates’ organisational system, we still suffer severely as an industry ironically, from poor perception and acceptance.
Air India has appointed Perfect Relations Ltd as its public relations agency for the country. The agency will be responsible for continuous image audit, media relations, communication counsel and advice on regular basis to develop an effective channel of communication to consumers, employees, trade and other partners.
While PR agencies are increasingly becoming an integral part of any corporate’s organizational system – almost akin to a lawyer or chartered accountant – as an industry it still suffers from poor perception and acceptance, says Meeta Bajaj of Coffee Communications.
It’s a relatively young industry and it’s maturing now. Increasingly, people are realising the value of PR and communication. The role of corporate communication needs to be developed and recognised more. It needs to trickle down to smaller companies as well. And the opportunities it provides are immense. Which other profile will give you the opportunity where you learn across all segments? It’s a very exciting and dynamic field.
Integral PR has entered into a strategic alliance with Thai PR agency Spark Communications. At present, it is a referral arrangement where Integral PR would represent Spark’s clients in India and in turn Spark would represent Integral PR’s clients in Thailand and in regions that it has a reach.
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