Date-wise News

India Broadcast News, the soon to be launched English news channel by TV18, Rajdeep Sardesai and Sameer Manchanda, has roped in rmg david as its creative agency. The account will be handled out of the agency’s Delhi office.

exchange4media Staff Aug 31, 2005 12:38 PM

Bruce Matchett, Chief Creative Officer of Singleton Ogilvy & Mather, Australia and New Zealand, is joining JWT India as Chief Creative Officer and National Executive Creative Director. He comes on board from October.

exchange4media Staff Aug 31, 2005 11:50 AM

Madura Garments is all set to launch the international youth lifestyle apparel brand Esprit by next month. For Madura Garments, better known for its formal range of apparel, this will be its first serious attempt to get into this segment.

exchange4media Staff Aug 31, 2005 8:10 AM

The next time HLL, Nestle or Colgate offer freebies such as cups with a pack of tea leaves, cold coffee shaker with instant coffee powder or a free toothbrush with pack of toothpaste, they will have to pay fringe benefit tax (FBT) on such expenditure. All these expenses are to be treated as sales promotion expenditure and therefore, are liable to FBT.

exchange4media Staff Aug 31, 2005 8:09 AM

Cartoon-based toys have been creating a ripple or two from time to time in the Indian toy market. But the challenges of piracy have ensured that the segment hasn’t become as big as it is internationally.

exchange4media Staff Aug 31, 2005 8:08 AM

Sudha Sarin, CEO of Insight Communications, thinks that a lot of clients with small budgets prefer to go the PR route. While maintaining that the value proposition of PR is not under question any more, she thinks that in India it will take some time before PR is recognised for its true power.

exchange4media Staff Aug 31, 2005 8:07 AM

Mauj Telecom has launched a new WAP-based mobile application called ‘wallGenie’, a one-of-a-kind application that makes the user a ‘wallpaper wizard’ and enables him to custom-make and individualise his own mobile wallpaper.

exchange4media Staff Aug 31, 2005 8:06 AM

Raj TV’s event express is going national, catering to Tamil audiences in major cities across the country. The channel joined hands with Sadaga Paravaigal to bring veteran playback singer S Janaki live to Tamilians in the National Capital recently. Plans are afoot to embark on large format events across Mumbai, Bangalore and Hyderabad as well.

exchange4media Staff Aug 31, 2005 8:05 AM

Citizen Eco-Drive watches have got a new brand ambassador – actress Kareena Kapoor. The watch major recently signed a contract with the actress, reportedly for Rs 2 crore, which includes her endorsing the brand in the films she does along with other stated promotional means.

exchange4media Staff Aug 31, 2005 8:05 AM

The government is set to ban foreign investment in television news agencies operating in the country. They will also be required to pay an annual licence fee, to be prescribed by the Wireless Protocol Office, and a royalty fee, for spectrum use.

exchange4media Staff Aug 31, 2005 8:04 AM

Prannoy Roy-promoted NDTV Ltd has joined hands with Astro Broadcast Corporation of Malaysia to run 24-hour television channels across markets in Southeast Asia. NDTV will hold 20 per cent equity and Astro the rest in the joint venture which is yet to be named.

exchange4media Staff Aug 31, 2005 8:03 AM

National Geographic Channel is seeing some senior level changes. Zubin Gandevia, currently Managing Director, South Asia, for the NGC Network, will move over as MD, Asia, NGC Networks, in January 2006. Consequently, Nikhil Mirchandani, Head of Ad Sales for NGC India, will take over from Gandevia as MD, South Asia.

exchange4media Staff Aug 31, 2005 8:02 AM

Aakar Patel, Group Editor-in-Chief of Mid-Day, has finally decided its time to move on. Patel is on his way to joining Divya Bhaskar as its Group Editor-in-Chief. Confirming the development, Tariq Ansari, Managing Director, Mid-Day Multimedia, informed that Patel would be with the organisation till the end of November and a replacement would be decided closer to that date.

exchange4media Staff Aug 31, 2005 8:01 AM

SET is going all out to ensure that Fame Gurukul, one of its key properties at present, gets numbers worth talking about. Though Fame Gurukul has seen its share of problems as far as its TRP is concerned, this hasn’t discouraged SET or the show’s advertisers from engaging in unique alliances.

exchange4media Staff Aug 31, 2005 8:00 AM

Zee Business is gearing up to offer its viewers a whole new range of programmes this September. The channel has lined up three new shows especially for weekends to its bouquet of programming and stretch the business viewers to all seven days of the week.

exchange4media Staff Aug 31, 2005 7:59 AM

Question: What do brands and religion have in common? Quite a lot if Martin Lindstrom is to be believed. Religion has certain sacrosanct rituals, cult following, brings about a sense of belonging, unquestioning reverence - pretty much what one would want one's brand to be isn't it?

exchange4media Staff Aug 31, 2005 7:58 AM

The Information and Broadcasting Ministry has at last decided to bell the cat by setting up a screening body, called the Electronic Media Monitoring Centre, to monitor and regulate the TRP-obsessed satellite channels.

exchange4media Staff Aug 31, 2005 7:57 AM

Just when one thought that NRS 2005 had been finally accepted by the industry, the Indian Express Group has taken the National Readership Studies Council to court over the readership numbers of its Marathi daily, Loksatta. A suit has been filed in the Bombay High Court.

exchange4media Staff Aug 31, 2005 7:56 AM

<p align=justify>“You should never underestimate a journalist’s power, who do a good amount of research, learning, can write a story, conduct an interview and handle production.”

exchange4media Staff Aug 31, 2005 12:00 AM