Date-wise News
Ogilvy & Mather India has announced two senior staff moves. Nishi Suri, currently President of the Mumbai office will move to Shanghai, China in September this year as Managing Partner – International Clients. In India, J C Giri will move from being Country Head of Ogilvy Activation to head the Mumbai operations.
exchange4media Staff Jul 22, 2005 11:08 AM
Telugu superstar Chiranjeevi joins the long list of star endorsers for Emami, which has chosen him as its brand ambassador. As part of the deal, Chiranjeevi will feature in Navratna Oil commercials, which will hit the media within a month’s time.
exchange4media Staff Jul 22, 2005 7:58 AM
Logitech, the $ 1.5 billion digital lifestyle products company, has rolled out “Freedom from Cords”, a TV campaign to highlight the benefits of cordless keyboards and mouse to home and office computer users. Logitech will air two commercials on leading national TV channels.
exchange4media Staff Jul 22, 2005 7:57 AM
Pepsi and Reliance WebWorld have tied hands to launch the first of its kind promo in Tamil Nadu, where the contestants get an opportunity to audition for a Suriya starring film Aaru. The unique thing about this contest is that auditions will be held at all Reliance WebWorld outlets via video conferencing across eight cities in Tamil Nadu.
exchange4media Staff Jul 22, 2005 7:56 AM
ETV Bangla is set to pay tribute to the ‘Greta Garbo’ of Bengali cinema, Suchitra Sen, in a special programme recently, titled Ashirbad Mahanayika, which will be aired exclusively on their channel on July 23 from 9:30 pm.
exchange4media Staff Jul 22, 2005 7:55 AM
Tamil entertainment channel Jaya TV’s game show Jack Pot is nearing its 150th episode. Buoyed by the success of the game show and the potential of the genre, the channel is all set to unveil a youth-based game show shortly.
exchange4media Staff Jul 22, 2005 7:54 AM
Post the success of ‘Oye Bubbly’, the song as well as the video, Pepsi is ready yet again to have the youth singing and dancing to its tune. Starring Kareena Kapoor this time, the track has been remixed, video shot, and all set to hit the screens in a fortnight.
exchange4media Staff Jul 22, 2005 7:53 AM
Amongst the many events that the Bombay Ad Club organises for the media and advertising fraternity, the annual Ad Review the most prominent one. The Club is now introducing an annual Media Review on similar lines to address the media side of the business.
exchange4media Staff Jul 22, 2005 7:52 AM
Pradeep Gangal, former Vice-President of Super Cassettes Industries, has joined Mh1 Channel as the new CEO. He will be looking after day-to-day operations of MH1, Lara Music & Lara Video, spare heading the marketing and programming initiative as well as marketing of Pure Roots (a sister concern).
exchange4media Staff Jul 22, 2005 7:51 AM
After more than two months’ test run, Sahara Television’s much awaited Delhi and NCR-centric news channel goes on air on July 22. The 24-hour Sahara Delhi & NCR Channel is the fifth regional news channel from Sahara Television.
exchange4media Staff Jul 22, 2005 7:49 AM
The box office success of Sarkar and the National Award to Page 3 have led Sahara One Motion Pictures to spruce up their activities even further. The company is now looking at providing 360 degrees solution to film directors.
exchange4media Staff Jul 22, 2005 7:48 AM
Multi System Operators (MSO) are taking note of the changing television dynamics with the entry of new platforms like Direct-to-Home (DTH) and IPTV. In a bid to face the evolution, MSOs have joined hands to create MSO Alliance, with Ashok Mansukhani as President.
exchange4media Staff Jul 22, 2005 7:48 AM
The Diamond Jubilee celebrations of the Advertising Agencies Association of India kicked off in Mumbai on July 21. The first dya of this two-day event saw Goutam Rakshit, Managing Director, Advertising Avenues, being felicitated with the AAAI-Premnarayen Award for his contribution to the advertising industry.
exchange4media Staff Jul 22, 2005 7:47 AM
Channels are making reasonable noise of late around their ad sales function, with the selling structure either going network or standalone or in few cases – both. Why does one structure suit one broadcaster better than it does the other? Does selling pattern really affect ad revenues? We did some talking to find out.
exchange4media Staff Jul 22, 2005 7:45 AM
It’s a relatively young industry and it’s maturing now. Increasingly, people are realising the value of PR and communication. The role of corporate communication needs to be developed and recognised more. It needs to trickle down to smaller companies as well. And the opportunities it provides are immense. Which other profile will give you the opportunity where you learn across all segments? It’s a very exciting and dynamic field.
exchange4media Staff Jul 22, 2005 12:00 AM
<p align=justify>“The Italiano series that we are going to bring comprises seven new scooter designs that have previously been bestsellers abroad and will now come to India for the first time. Clearly, these scooters are like a breath of fresh air in the scooter industry, where the format has not changed since 1984 when Kinetic brought in India’s first gearless scooter. While motorcycles in India have segmented from 100cc to 250cc, and in designs from commuter to cruisers to sports bikes, the scooter segment has not benefited from much innovation.”
exchange4media Staff Jul 22, 2005 12:00 AM
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