Date-wise News

Zee-Turner Ltd, the distribution joint venture between Zee Telefilms and Turner International India, has taken on board Arvinder Singh Chopra as Senior Vice-President, Sales.

exchange4media Staff Nov 12, 2005 2:08 PM

Mudra has appointed Soumitra Sen as President of Brand Therapist, the agency’s specialised unit that focuses on the communication needs of the healthcare industry. Sen will operate from Mumbai. Prior to joining Mudra, Sen was VP-Healthcare at Contract for four years. He has serviced brands like Gelusil, Waterburys, Anacin, Himalaya Drugs, Astra Zeneca and Lifecell. At Contract, he was instrumental in winning accounts like Equal, USV, Dr. Reddy’s Lab, Organon and Shreya Pharma.

exchange4media Staff Nov 12, 2005 12:22 PM

Nishith K. Bhandarkar has joined Euro RSCG India as Client Servicing Director. He moves from Hakuhodo Percept, Mumbai, where he was Account Director. At Euro he will handle clients like SET MAX, Air France, Voltas, Dainik Bhaskar, Bharat Petroleum, GTC, Mahendra Brothers Diamonds, Uni-Design Jewels. He had earlier worked with Padmalaya Telefilms as Senior Manager, Delhi.

exchange4media Staff Nov 12, 2005 12:19 PM

GlaxoSmithkline Consumer Health Care has relaunched three of its health food drink brands while it has pulled out one of its ready-to-drink food drink from the market, which was undergoing test marketing.

exchange4media Staff Nov 12, 2005 9:28 AM

Airtel on Friday announced India's first ‘Free Flight Offer’ where all Airtel post-paid customers get an exclusive opportunity to avail a free Indian Airlines return ticket to select destinations in India. The offer is valid for all new and existing post-paid customers who opt for the new monthly rental plan of Rs 349 and above.

exchange4media Staff Nov 12, 2005 9:24 AM

The Livon TVC, developed by Mudra, which broke recently, carries forward the hair detangling message to address a younger audience. The TVC also reiterates the message that Livon prevents hair loss caused by breakage due to tangling.

exchange4media Staff Nov 12, 2005 9:23 AM

CNBC-TV18’s Emerging India initiative has been acknowledged by SMEs, the government of India as well as the Finance Minister as a benchmark initiative; one that aims to recognise and support the growth of SMEs in India.

exchange4media Staff Nov 12, 2005 9:22 AM

Balaji Telefilms has appointed Source Strategic Communication Pvt Ltd (The Source) to handle its corporate communications responsibilities. The Source had assisted Balaji Telefilms in projects like ‘Kyaa Kool Hai Hum’ and ‘Kahaani Ghar Ghar Kii’.

exchange4media Staff Nov 12, 2005 9:22 AM

Charkha Audiobooks, an imprint of Karadi Tales Company, has announced the launch of Mahatma Gandhi’s autobiography. The company’s first audiobook ‘Wings of Fire’, based on the life of President A P J Kalam, has sold over four lakh copies since its launch.

exchange4media Staff Nov 12, 2005 9:21 AM

Sahara One Motion Pictures has launched the nation’s first video website for forthcoming film, ‘Home Delivery’, with the entire cast of the film shooting especially for the website.

exchange4media Staff Nov 12, 2005 9:20 AM

In keeping with viewers’ fascination with crime-based shows, AXN has brought a new crime drama series called ‘Numb3rs’ from today at 7 pm. The show involves real life cases that have been solved by FBI agents with the help of, hold your breath, a mathematician.

exchange4media Staff Nov 12, 2005 9:19 AM

Mediaware Infotech, a Mumbai-based IT solutions provider for the advertising and media industry, has entered the Middle East market. With over 500 installations in India and the Middle East, Mediaware offers solutions to ad agencies, media buyers, corporates, radio, TV, publications, and outdoor agencies.

exchange4media Staff Nov 12, 2005 9:18 AM

The Advertising Agencies Association of India’s ‘The Future of Advertising’ offered much food for thought to the audience on the final day. Between the likes of Lowe’s Tony Wright, BBDO’s David Guerrero, INMA’s Earl J Wilkinson and our own O&M’s Piyush Pandey talks of future were not limited to advertising alone.

exchange4media Staff Nov 12, 2005 9:17 AM

Aniruddha Lahiri, Managing Director, ABP Group, has sought an apology from DNA for publishing a report in their website on November 9 and in their newspaper on November 10, which says that he has been hired for a Bengali news channel to be launched by the Kolkata-based Xenitis Group.

exchange4media Staff Nov 12, 2005 9:16 AM

After amending the uplinking policy, the Information and Broadcasting Ministry on Friday notified stricter norms for downlinking television channels in India. According to the guidelines, all foreign channels need government clearance to be downlinked in India for public viewing.

exchange4media Staff Nov 12, 2005 9:15 AM

In a major consolidation drive, LG Electronics has moved the creative duties of its home appliances business to Delhi-based Capital Advertising. O&M, Lowe and McCann Erickson had been handling the company’s home appliances portfolio so far.

exchange4media Staff Nov 12, 2005 9:14 AM

<p align=justify>“One of the first things that HINDUSTAN TIMES tried to do is to make sure that its brand is more sharply defined in the minds of its readers. For this, in Delhi we did a campaign to communicate the positioning of HT as a brand. One of the strengths of HT is that over several decades, it has been seen as a dominant brand influencing the thoughts and behaviour of people it reaches out to. In certain ways, HT was playing the role of a thought leader, a brand which stimulated thought, thus empowering the reader.”

exchange4media Staff Nov 12, 2005 12:00 AM