N S Rajan, Managing Director, Sampark Public Relations

Image is like a web in which many small strands collectively contribute to the complete image. Anything that affects a small strand, affects the whole imagery. The point to understand is that each of these strands enables the image to enhance and grow.

e4m by exchange4media Staff
Published: Oct 17, 2005 12:00 AM  | 6 min read
N S Rajan, Managing Director, Sampark Public Relations

Image is like a web in which many small strands collectively contribute to the complete image. Anything that affects a small strand, affects the whole imagery. The point to understand is that each of these strands enables the image to enhance and grow.

N S Rajan, Managing Director, Sampark Public Relations Pvt Ltd, has put in 15 years in the business. Prior to setting up Sampark, the postgraduate in business management, was head of corporate communications, Essar Group for six years. Before that he was with ACC. In conversation with exchange4media’s Saurabh Niranjan Turakhia, Rajan talks about the role of PR agencies in 360 degree solutions and the challenges and opportunities that the industry will face in the future.

Q. What do you think is working well for the PR industry?

I think there are a lot of areas like corporate social responsibility, more stringent disclosure norms, etc. All this spells great opportunities for the PR industry. We are witnessing exponential growth of different services within the broad ambit of PR.

Q. How are PR agencies reacting to specific event management companies coming up?

I think the two are very different. Each client will evaluate in his own way the relative importance of every function. Having said that, it is also true that each has a place under the sun.

Q. How has PR changed with changing times?

PR has come a long way. In the early 80s, you had to explain to people what PR is all about. The advent of liberalisation in India has cascaded the need for PR. Though PR is fairly prevalent in the West, in India it came on its own only in the 80s. Still, I would say it has a long way to go. Owing to competition, clutter and the need to satisfy different interest groups (consumers, potential partners, regulatory bodies), PR is gaining more and more importance.

Having said that, PR agencies also need to give more diversified service. What is expected is a 360 degree solutions execution. The solutions need to be custom built. Increasing emphasis on disclosure norms as well as changing rules and regulations are the challenges before the PR industry.

Q. What are the key factors determining the success of a PR agency?

There are quite a few. One very important parameter is definitely quality of service. Apart from that, the ability to relate to clients’ needs and to tailor-make a programme for the client also play a significant role. In short, being able to get under the clients’ skin and being able to meet the needs is what determines the success, in addition to other factors.

Q. Sampark has bagged quite a few accounts of late. Is there any particular reason you would attribute this success to?

There are several reasons behind this. For one, the element of reference has helped us. Since we have a very long retention record, it certainly helps us. Apart from that, the delivery standards and vast experience helps us get going. Our average team has 30-35 man years and this is something that definitely gives comfort to the client. Another important cause has been the fact that growth has not taken away the boutique nature of the agency. We have remained equally innovative, flexible and quality-oriented. Moreover, I think there has been recognition of the quality of service we provide. Then again, having worked for various categories, we have an all-round capability. In short, our bouquet of services has expertise across different areas, which gives our clients a holistic PR programme.

Q. Please elaborate on the kind of training given to the incumbents.

Essentially, it’s on the job, though we also have induction programmes. The fact is that learning never stops in PR and hence, it’s an ongoing programme. We believe that in order to become a competent PR person, one needs to have strengths in different parts of the domain. So, we look at job rotation also as part of training. That helps give a holistic view to the incumbents.

Q. What, according to you, is the role of PR agencies in 360 degree solutions?

I think PR has a very important role to play in 360 degree solutions. Fair understanding of the whole category along with the client’s strength, delivering within a short span of time, managing crisis, etc, are things that PR agencies are able to handle well. Today, there is need for a one-stop shop and that’s where PR agencies have a critical role to play.

Q. How organised is the PR industry today? What are your expectations for it to grow in the years to come?

I think there is need for PR as a function to get more credibility just like a body of professionals. For example, there are many chartered accountants and lawyers who are on the board of many companies. However, communication as a function needs to elevate its stature. A concerted attempt has to be made to elevate understanding and gain respectability for the profession. All the same, PR is young in India, around 25-30 years old. In a nutshell, a lot can be done to bring the PR fraternity together, which will certainly happen over a period of time.

Q. What have been some pf the innovative measures initiated by Sampark in order to differentiate itself from others?

There are many campaigns that have given us great satisfaction. We have done category tasking, delivered 360 degree solutions and not just developed the clients’ category, but also the entire spectrum. I think what stands out in Sampark’s favour is ensuring proper usage of research and information, coming out with lateral thinking, and innovations done for the client.

Q. So, what does the road ahead look like for Sampark?

We are quite happy with the way we have performed. There is no doubt that we would like to grow larger, but at the same time have the soul of a boutique (a small agency). To maintain quality with growth is always a challenge and we intend to manage both. Also, we would like to perform consistently across all sectors and all offices. Every office should be able to deliver the same level of quality and service. With the soul of a boutique, we would like to ensure that each client is treated with individual attention.

Q. What are the concerns before the PR industry today?

Manpower continues to be a cause of concern for growth. Actually, the industry needs trained manpower and committed people with a passion for the work. There is a need for people who can analyse and absorb information and deliver well. Dignity in ethics is also an issue. The need to be able to understand the client and his needs can’t be overstated. Along with this, the time to deliver, the clarity on nuances of industry and client and company positioning based on SWOT analysis also assume importance.

Care should also be taken to see that there is enough buffer to ensure operations are not destabilised owing to sudden exits. On the training front, more practical courses are required.

Finally, PR agencies ought to realise that image is like a web in which many small strands collectively contribute to the complete image. Anything that affects a small strand affects the whole imagery. The point to understand is that each of these strands enables the image to enhance and grow.

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Surabhi Patodia of Ola joins Practo as Head of Communications

Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR

e4m by Ruhail Amin
Published: Feb 8, 2019 8:20 AM  | 1 min read
Patodia

Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.

Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.

Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.

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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation

Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications

e4m by Ruhail Amin
Published: Jan 29, 2019 8:08 AM  | 1 min read
Leekha

IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.

Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.

Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.

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Aditya Birla Group appoints Sandeep Gurumurthi as Head of Corporate Comm. and Brand

Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018

e4m by Ruhail Amin
Published: Jan 22, 2019 7:45 AM  | 1 min read
SandeepGurumurthi

Aditya Birla Group has appointed former ET Now Managing Editor Sandeep Gurumurthi as Head of Corporate Communications and Brand.

Gurumurthi who was part of the core team that launched ET Now stepped down from his role as Managing Editor in August 2018.

He was associated with the channel since inception and besides anchoring breaking news and other special shows, he hosted ET Now's flagship debate show India Development Debate weeknights at 9 pm. 

Gurumurthi began his career with national broadcaster DD News, and prior to joining ET Now, he was associated with CNBC TV18,

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Yaap appoints Deepak Singh as Chief Creative Officer

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards

e4m by exchange4media Staff
Published: Nov 1, 2018 1:30 PM  | 2 min read
DeepakSinghYaap

Rainmaker Ventures-backed Yaap, the digital advertising agency has appointed Deepak Singh as their Chief Creative Officer. Deepak will be based in the Mumbai office and will oversee all creative functions across the Yaap network in Mumbai, Gurugram, Hyderabad, Shillong, Dubai, Singapore & Jakarta.  He will report directly to the Board of Directors at Yaap. 

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards at Cannes, One Show, LIA, New York Festival, Goafest, Adfest, Spikes Asia, Young Guns and more. He has also been on the jury of some of these prestigious festivals and led creative teams across agencies including Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA, Dentsu and The Social Street. 

For the past 3 consecutive years, Singh has led a young team from The Social Street, which has gone on to give an exhilarating performance. He has been instrumental in securing the Creative Agency of the year title for the agency, several times during 2018. 

Commenting on his new role, he added, “Saying yes to Yaap was actually not a very tough decision to make for me. Right from the time we first met, Atul had a clear picture of why he wanted to hire me. I am glad he has chalked out a much bigger role for me. Being a young and vibrant company with expertise in Digital Content, Design and Influencer Marketing, Yaap I believe will be a great learning experience for me. I’m raring to go “

Atul Hegde, co-founder Rainmaker Ventures added “Deepak is a welcome addition to the array of Partners we have at Yaap, which has a unique non CEO model, our aim as investors, is to ensure that we are able to attract the best & brightest of talent into the senior management pool at Yap. Within a short span of fewer than 3 Years, Yaap has grown into 70+ people across 7 offices in South East Asia, India & the Middle East and it was the right time for us to bring in a Senior Creative talent. I wish Deepak all the very best and I’m sure he will be a great asset to Yaap. “

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Leo Burnett India promotes Rakesh Hinduja to COO, West

He has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head

e4m by exchange4media Staff
Published: Nov 1, 2018 9:06 AM  | 3 min read
RakeshHinduja

Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue to report to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Rajdeepak Das, Managing Director, India and Chief Creative Officer, South Asia.

Hinduja has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head.

Speaking about the elevation, Dheeraj Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.

Commenting on Rakesh’s promotion, Rajdeepak Das said, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

Talking about his promotion, Rakesh Hinduja said, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

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Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

Along with Srija Chatterjee and Bobby Pawar, Bassi will help in fostering collaboration and delivering on the Power of One synergy across the Groupe

e4m by exchange4media Staff
Published: Nov 1, 2018 8:55 AM  | 3 min read
NeerajBassiPublicis

Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Neeraj will work from the agency’s New Delhi office. Along with Srija Chatterjee and Bobby Pawar, Neeraj will help in fostering collaboration and delivering on the Power of One synergy across the Groupe.   

With over two decades of professional experience, Neeraj has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.

He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Neeraj has worked with some of the top market research networks such as TNS, IMRB, and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad. Neeraj has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India & APAC), AMES, WARC, etc.  

Announcing the new appointment and welcoming Neeraj aboard, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”  

Welcoming Neeraj to the Publicis family, Srija Chatterjee, Managing Director - Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omnichannel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”  

Bobby Pawar, MD & CCO - Publicis Worldwide, India added: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”  

Commenting on his appointment, and his plans for the agency, Neeraj Bassi said: “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omnichannel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline-specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”  

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Airbnb appoints Google's Aristotle Balogh as Chief Technology Officer

Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google

e4m by exchange4media Staff
Published: Oct 26, 2018 9:06 AM  | 1 min read
AristotleBaloghAirbnb

Airbnb has announced the appointment of Aristotle Balogh as Chief Technology Officer, according to media reports.

Balogh is expected to begin his tenure with Airbnb in November and will head the engineering and data science teams. He will also be in charge of infrastructure, information security and IT, as well as engineering for payments and community support.

Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google, where he was instrumental in developing the infrastructure and data platforms of Google Search. He also worked as Chief Technology Officer at Yahoo and VeriSign.

According to reports, the company is expected to file for an Initial Public Offering (IPO) next year and Balogh's appointment comes at a time when Airbnb is still without a Chief Financial Officer after Laurence Tosi stepped down from the role earlier this year.

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