Date-wise News

Global developments do seem to have their impact on Indian advertising and this time it is good news for TBWA\India. Following the move of UAE-based Etihad Airway’s global advertising business to TBWA\London, TBWA\India has bagged the advertising duties of the airline in India. Informed sources peg the account in excess of Rs 10 crore.

exchange4media Staff Oct 25, 2005 4:01 PM

Tata Motors, India’s homegrown automobile company, has crossed a significant milestone in its emergence as a major global passenger car manufacturer. On October 21, the company crossed the one-million sales mark (including exports), since the first passenger car, the Tata Sierra, was rolled out in 1991.

exchange4media Staff Oct 25, 2005 8:44 AM

After announcing the DVD Awards 2005 winners just three days ago, MIPCOM has now announced the winners of the inaugural Mobile TV Awards. The international trophies took place at the 21st edition of MIPCOM on October 17-21, 2005, at Palais des Festivals, Cannes. The winning works were chosen by an international grand jury from a total of 23 nominated projects.

exchange4media Staff Oct 25, 2005 8:43 AM

It could be one of the best uses of a vacant wall. The Shipra Group on October 22 unveiled a new technology by PANI, which would help convert the three sides of its Indirapuram, Ghaziabad-based Shipra Mall to an enormous outdoor advertising site.

exchange4media Staff Oct 25, 2005 8:42 AM

Different products have to be treated differently and so a mass press release isn’t always the solution. Information has to be released in such a way that it elicits a response from the media and consumers, says Shunali Shroff, Head-Corporate Communications, Shringar Cinemas.

exchange4media Staff Oct 25, 2005 8:41 AM

The suiting market is seeing some action of its own. Where some brands like Reid & Taylor are going all out with celebrities and some like Siyaram are reiterating homecoming values, Digjam has taken the positioning of ‘Dressing the World’.

exchange4media Staff Oct 25, 2005 8:40 AM

Rediff.com India Ltd on October 24 announced its financial results for the second fiscal quarter ended September 30. While revenues grew by 44 per cent, the net profit stood at $307,000. The website also reported an 18 per cent rise in the number of registered users.

exchange4media Staff Oct 25, 2005 8:39 AM

Yahoo!India has added yet another feather to its cap by developing Yahoo! Podcasting at its Bangalore Software Development Centre. The new podcasting tool will enable netizens to create, listen and search online audio programmes.

exchange4media Staff Oct 25, 2005 8:38 AM

It is the season of shows making a return on television, and one big name now is ‘Hum Paanch’. Coming after five years, this is perhaps the only Ekta Kapoor venture at present that doesn’t begin with a ‘K’. The show is slated to go on air from November 5, 2005 in the 8.00 pm slot on Zee weekends.

exchange4media Staff Oct 25, 2005 8:37 AM

Faced with a financial crisis, public broadcaster Doordarshan has found a novel way to boost the morale of its programme directors, who are the backbone of DD programming. These programme directors have been promoted to the post of deputy director generals without any additional monetary benefits or extra rumuneration.

exchange4media Staff Oct 25, 2005 8:36 AM

Sharang Sharma has joined Sahara One Motion Pictures as Head-Distribution from October 20. He will be looking after domestic distribution, international sales, acquisitions and syndication of movies both in India and the international market.

exchange4media Staff Oct 25, 2005 8:35 AM

Mineral water advertisers generally prefer the first half of a year for their advertising. Starting 2001, the category has shown a dip in advertising in most years except 2003. While Aquafina is the top advertiser, newspapers are the preferred medium for this category.

exchange4media Staff Oct 25, 2005 8:32 AM

The action never ends for kids’ channels and Diwali has turned out to be an excuse to do a lot more for the little viewers. Almost every channel has planned a blast and children are spoilt for choices this Diwali – ranging from blockbuster movies to new programmes and a lot of magic and even some cool merchandising.

exchange4media Staff Oct 25, 2005 8:31 AM

In a move that could stump Zee Telefilms, the Board of Control for Cricket in India (BCCI) has disqualified on technical grounds its bid for rights to telecast cricket matches for the next four years.

exchange4media Staff Oct 25, 2005 8:30 AM

Malayala Manorama has taken a decision on the advertising partner for its forthcoming channel. Following a multi-agency pitch, the duty has been awarded to TBWA\India. However, the account size couldn’t be ascertained, though it is expected to be ‘sizeable’.

exchange4media Staff Oct 25, 2005 8:11 AM

When ads are judged on the basis of creativity, people often forget to also judge them on the basis of their market effectiveness. Realising the importance of judging ads on the impact they had on the market has given the much-coveted Effie Awards a special place in the advertising world.

exchange4media Staff Oct 25, 2005 8:10 AM