Date-wise News

Yahoo! India on Monday announced the appointment of Sonya Banerjee as Head-Marketing. She will take charge of her new responsibilities with immediate effect. This is a new profile created to oversee Yahoo! India’s expansion plans.

exchange4media Staff Nov 21, 2005 12:14 PM

Spending on online video advertising will triple in the next two years, research firm eMarketer predicts. In 2007, the research firm expects the dollars committed to online video ads to climb to $640 million from the $225 million spent this year. By the end of the decade, advertisers will spend at least $1.5 billion on video ads online.

exchange4media Staff Nov 21, 2005 8:40 AM

Popular game show Kaun Banega Crorepati 2 is launching on STAR Plus in the US on DirecTV channel 2001 from December 2. KBC, India's version of 'Who Wants To Be A Millionaire', was the show that changed the face of Indian television.

exchange4media Staff Nov 21, 2005 8:38 AM

Frito-Lay continues with the Indianisation of their potato chips brand Chaat Street. The snack food company has unveiled a new television commercial to introduce yet another flavour of Chaat Street – the 'Mast Paapri Style'.

exchange4media Staff Nov 21, 2005 8:37 AM

India has been seeing quite a lot of action as far as classified advertising in print is concerned. However, classified advertising in the Internet is still at a nascent stage. The visit of Peter M Zollman, Head of Classified Intelligence LLC and one of the world's leading experts in classified advertising, is likely to stir things up in this sector.

exchange4media Staff Nov 21, 2005 8:36 AM

The instant mix category has not been very active in advertising spends. After a dip of 12 per cent in 2004, instant mix advertising spends in print during the first quarter of 2005 have rise a paltry 4 per cent.

exchange4media Staff Nov 21, 2005 8:34 AM

Today's world is that of integrated marketing and the line between advertising and public relation is blurring day-by-day. The fact is that the distinction between PR and communication is virtually non-existent. It is thus interesting to find out what role PR play in today's marketing mix.

exchange4media Staff Nov 21, 2005 8:33 AM

Synovate, a leading global market intelligence company, is all set to launch its media tool Synovate PAX (Pan Asia Cross Media Studies) in India by next January to track media, prosperity and influence among the affluent Indians.

exchange4media Staff Nov 21, 2005 8:32 AM

The Kancil Awards, acknowledged as Malaysia's largest and most prestigious advertising awards competition were held in Kuala Lumpur on November 18. McCann-Erickson (M) Sdn Bhd walked away with the Golden Kancil Award or Advertisement of The Year Award this year for its Sony Playstation 2 'Maze' advertisement.

exchange4media Staff Nov 21, 2005 8:31 AM

Industry veteran, CEO of Sledgehammer Communications and regional publisher of ADOI magazine, Harmandar Singh, popularly know as Ham, won the Special Chairman's Awards at the Kancil Awards 2005, which were recently in Kuala Lumpur.

exchange4media Staff Nov 21, 2005 8:30 AM

'Don't let the audience move' – channels have always wanted that and these days they seem to be using a new mantra to try and attain it. What Zee TV did with 'Saat Phere' by showing only one ad in the launch episode, will now be seen in an advanced way by both STAR Plus and Sony TV on November 21, 2005.

exchange4media Staff Nov 21, 2005 8:29 AM

The Videocon Cup, played between India and Sri Lanka, has once again proved that advertisers' faith in good old cricket is not misplaced. The series has delivered for DD1 and DD Sports, and if a combined rating is seen, it has gone as high as 10 and 12 for the target CS 15+, and for the male TG, TRPs are as high as 12 and 15.

exchange4media Staff Nov 21, 2005 8:27 AM