PR Watch News
Adfactors Public Relations has joined Public Relations Organisation International (PROI), one of the world’s top five independent PR partnerships, as an alliance partner in India. PROI has 38 partners in 25 countries. PROI’s fee billing in 2005 was over $170 million. The organisation has over 2,000 clients and 1,525 consultants.
LinOpinion, Lintas’ PR division, has expanded its senior management team. An official communiqué quoted that in keeping with the expanding business and client base, LinOpinion had appointed three new Communication Directors (two in Mumbai and one in Delhi) and promoted Kavita Lakhani to Vice-President, India.
Hanmer & Partners has bagged yet another client. Visage Media Services has recently signed on the agency as its public relations consultants in India. Visage Media Services aims to be the leading provider of imagery to communication professionals in the SAARC region.
Hanmer & Partners has been appointed the public relations consultants to Hansa Research, research partners with heavy market research users like ICICI Bank, Reliance Infocomm, Birla Sun Life Insurance, Nokia and Philip Morris, among others.
Andrew Goldman, VP-Communications, Philips Consumer Electronics, says the Dutch company is more than 100 years old with many reputed brands, and this is best communicated through PR. He is also impressed by the influence of TV in India, which, he says, is different from the European and US perspective where print and online media are more influential.
The public relations fraternity has welcomed Finance Minister P Chidambaram's proposal in the Union Budget 2006-07, presented in Parliament on February 28, to formally bring PR services under the service tax net.
PR can always play a concrete role in communications solutions for brands whether it is 360 degree or as a part of integrated communications. That’s a matter of description, but PR can provide a very tangible, a very credible, and a very useful input into the overall communications solution for any brand/company.
Candid Communication has bagged the public relations account of Kolkata West International City and Mahabharat Motors Pvt Ltd, the biggest ever foreign investment made in West Bengal by Indonesian firm Salim Group in association with Ciputra and Universal.
Delhi-based PR firm, Ace Brandwidth Communications, has bagged the national level public relations accounts of Worldwide Leather Exports Ltd (WLE), Nuchem Ltd and Good Living (India) Pvt Ltd.
Omnicom Group’s Brodeur, a strategic communications agency, has announced an expansion of Brodeur-branded operations in India. For this, it has joined hands with the PR operations of sister Omnicom agency TBWA/India.
Corporate communications is about building corporate brands. It’s a specialized area. The analogy I would use is that the way you take care of a fruit is different from the way you take care of a tree that bears fruits. If you understand corporate brands as parent presences, you will accept that designing communication for them is also different.
Hanmer & Partners Communications Private Ltd has been appointed as the public relations agency for Emirates Airline in key Indian cities. It will look into the communication needs of Emirates in Mumbai, Chennai, Kochi, Hyderabad and Trivandrum.
IPAN Kolkata, a division of J Walter Thompson Group, has recently bagged the public relations account of Apeejay Oxford Bookstores, which have been an intrinsic part of Kolkata. The incumbent agency was Accord.
iMark Public Relations, with specialisation in travel and tourism PR, investment promotion and destination marketing, has made its debut with the prestigious Government of Dubai’s Department of Tourism and Commerce Marketing account.
Median Communications is one of the first Corporate Communication firms in India – as against PR agencies. Joseph Fernandes, CEO, explains that it is really about understanding the CEO or the founding team’s thoughts and translating what they have in mind.
There are subtleties in each market, but I am continually surprised at the consistency. The Indian market is very similar to the professional market in the US. As far as the media is concerned, I think the nature of the media markets impacts the business a little bit. In India, even the regional broadcast stations are broadcast nationally, which is different in the US, where we find weekend segments through a local market, which is more specific geographically. But as far as the general relationship with clients is concerned, how programmes are developed strategically, how the agency interacts with the publications… It is very consistent.
“Corporate communications is about building corporate brands. It’s a specialized area. The analogy I would use is that the way you take care of a fruit is different from the way you take care of a tree that bears fruits. If you understand corporate brands as parent presences, you will accept that designing communication for them is also different.”
Adfactors Public Relations has taken its first step in becoming a global public relations company by launching operations in Singapore and Toronto. Both these offices will function as independent business units.
Allergan India Ltd, the manufacturers of Botox, a product appreciated for its cosmetic and therapeutic value, have awarded their public relations mandate to Blue Lotus Communications Consultancy.
Global PR firm Burson-Marsteller on Monday announced the acquisition of Genesis PR, India’s leading public relations company. The company will be renamed Genesis/Burson-Marsteller, and will be led by Genesis Principal and Founder, Prema Sagar, and CEO Ashwani Singla.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
