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Vaishnavi Corporate Communications will be handling the public relations mandate of HCL Infosystems from now on. The company made an announcement to this effect recently.
Sampark PR has bagged the SBI Mutual Fund PR account. The other two shortlisted agencies were Linopinion and Adfactors.
Ruchika Batra, Head of Corporate Communications, Samsung India Electronics, recounts how awareness was built for Samsung when it entered the Indian market as an unknown brand. "The basic platform that we took in terms of communication was projecting the technological strengths of brand Samsung to people," she says.
TBWA India is ramping up its PR division. Its operations are set to commence in Bangalore from July, and the agency has roped in Sanjay Bose, Director- Branch Head, Bangalore, Vaishnavi Corporate Communications, as GM - South. The PR division already has its operations in Chennai.
In India unfortunately 90 per cent of PR is still dependent on media relations. Every client wants himself or herself on the front page of the best newspapers or magazines. It’s not a question of PR agencies changing their image, it’s clients who need to change their thinking process. They should understand that everything doesn’t warrant a media story.
Rediffusion DYR PR has bagged two accounts, JK Tyres and PVR Cinema, today. Last fortnight, the agency also bagged the communications account for Siemens Communication Network Pvt Ltd and Oracle India’s account for corporate and application business.
LINOpinion, the public relations division of Lintas India, has recently completed ten years of its operations. Ameer Ismail, President, LINOpinion and Advent, said, “This last decade has seen LINOpinion expanding its offering from a traditional media relations firm to ensuring business connect for clients.”
Blue Lotus Communications Consultancy, one of the fastest growing PR agencies in India, has recently bagged new business worth over Rs 40 million over the last month.
SBI Mutual Fund, a joint venture between Society Generale Asset Management (SGAM) of France and SBI, has shortlisted three PR agencies for its account. The account size is of Rs 25 crore.
According to Meenakshi Sachdev Verma, Chief Operating Officer, Good Relations India, earlier PR in India was considered a liaison officer's job. But, today it has become a far more defined and a far more proactive. In conversation with Sumita Patra of exchange4media, Verma shares her views on how the industry has evolved over the years.
The awareness of what PR can do is much more than it was a few years ago. Today people have realised that PR has a role to play. Take the example of Infosys, they have realised that PR is more important than advertising.
Ogilvy Public Relations, a division of Ogilvy & Mather India, has won the Ambit RSM's business. Ambit Corporate Finance is into investment banking and RSM is into consultancy services.
TAM Media Research, through its special PR and content analysis division, Eikona PR Track, has decided to lay special focus on media measurement and analysis across TV, newspapers, magazines, Internet and trade journals. By this, the research agency is extending its services to PR domain.
Ramanujam Sridhar, CEO, Brand-Comm, feels that today people have realised that PR has a role to play. But he also states that it is still a sunrise industry somewhat like what advertising used to be in the late 80s and early 90s.
Communication agencies have had attrition rates that are perhaps higher than other industries. The need for communication professionals has grown exponentially without a commensurate increase in educational and training facilities. There is a real need for the industry to do something about the dearth of educational options for those wishing to enter the industry.
After two years of recession, the Rs 150-175 crore public relations business is on a roll with the country's top agencies growing at a blistering pace of 30-50 per cent in the last one year.
Good Relations India has just witnessed a mass exit of staff from its Chennai branch. While the agency insists that the seven employees were asked to leave, the staffers who have 'defected' to Hanmer & Partners claim that they left on their own, dissatisfied with the lack of systems at GRI.
LINOpinion is a brand image consultancy. As an organisation, Lintas has created IMAG or Integrated Marketing Action Group, which looks at providing a holistic service that can fulfil all communication needs ranging from direct marketing, rural communication, social communication, event management and PR.
Experience in this industry matters a lot but more than that is your ability to put forth your point of view in a forceful manner, in addition to verbal and written communication skills. This job also requires a lot of listening skills, patience, ability to network and knowledge. Planning and execution are also very critical factors.
Our distinctiveness lies in linking what we do to the business outcome desired by our clients. In most cases, PR campaigns we undertake are about influencing a brand choice. These brands could be corporate brands, product brands, process brands, or people brands. It could appear clichéd to say that we think global and act local. There is not only truth in this, but also an acute business need, given the growing expanse of globalisation.
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