Date-wise News

European high fashion just knocked on India's doors. Louis Vuitton Malletier and Fendi —both part of the France-based Louis Vuitton Moet Hennessy — propose to pump in Rs 26.5 crore and Rs 32.2 crore, respectively, for buying 51 per cent equity in existing Indian companies and for scaling up operations here.

exchange4media Staff Jun 13, 2006 6:41 AM

Godrej Foods and Beverages, the foods unit carved out of two other Godrej group companies, is set to buy Nutrine Confectionery for about Rs 270 crore in the largest single brand acquisition in the fast moving consumer goods industry, people familiar with the matter said.

exchange4media Staff Jun 13, 2006 6:39 AM

Remit2India, a leading independent online money transfer portal for NRIs, has tied up with the much-awaited Hrithik Roshan starrer-‘Krrish’ to create hype around the movie.

exchange4media Staff Jun 13, 2006 6:36 AM

India’s small and medium business (SMBs) are focusing in upgrading their IT infrastructure where the over all spends is likely to increase. The main focus areas for Indian SMBs in the technology arena are IT staff training and data protection and security.

exchange4media Mumbai Bureau Jun 13, 2006 6:35 AM

Hutch Kalakka Povadhu Yaaru, the Tamil version of The Great Indian Laughter Challenge, is all set for its second season from July 21, 2006. In its bid to increase the number of people for the auditions and take the audition venues closer to audiences, the channel has tied up with Sify iWay cafes.

exchange4media Chennai Bureau Jun 13, 2006 6:33 AM

Eveready Industries recently unveiled its new new television campaign, ‘Kuch Hai Extra’. Featuring brand ambassador Amitabh Bachchan, the campaign envisages attracting consumers in rural India as well, while strengthening its positioning in the urban market.

exchange4media Staff Jun 13, 2006 6:32 AM

Jyothy Laboratories has signed on Carat Media for its media buying duty. At the same time, it has extended its relation for a second year with Optimum Media Solutions as its strategic media planning partner.

Noor Fathima Warsia Jun 13, 2006 6:31 AM

Sesame Workshop will be setting up a NGO in Delhi. The move has been initiated to develop strategies and partnerships that will ensure ‘Galli Galli Sim Sim’, an alliance between Turner India and Sesame Workshop, delivers on its mission to educate and engage pre-school children throughout India.

exchange4media Staff Jun 13, 2006 6:30 AM

Concept PR Ltd, a group company of Mumbai based Rs 120 crore Concept Communications Ltd, has won the PR mandate for Haryana government. The one-year extendable contract has been awarded by a high-powered committeee headed by Haryana Chief Minister, Bhupinder Singh Hooda.

exchange4media Staff Jun 13, 2006 6:29 AM

NDTV 24X7 has introduced a new daily news programme ‘Southern Edition’ for its viewers down South. The channel will use the ‘Opt-Out’ telecast technology to air this programme. Starting June 12, viewers in Tamil Nadu, Karnataka and Kerala can watch region specific news and programmes.

exchange4media Staff Jun 13, 2006 6:28 AM

Monsoon may have been elusive so far in the North, but Uttaranchal Tourism Board is gearing up for promoting monsoon tourism in the state and has appointed Square Communication to handle the creative business of the summer tourism campaign. Square Communication won the account in a multi-agency pitch.

exchange4media Staff Jun 13, 2006 6:28 AM

Vishal Ahluwalia, formerly of JWT Taiwan, has joined the Delhi branch of Contract Advertising as Vice-President, Client Servicing, from June 12, 2006. Ahluwalia will primarily look after the Dabur business and will report to Senior Vice-President, Contract Delhi, Surajit Roy.

exchange4media Staff Jun 13, 2006 6:27 AM

Indian media and advertisers are well aware of pester power and the various attempts to explore it. However, bringing science into the concept and taking an in-depth look at the 4-14 age group and the role it plays as consumer hasn’t really been undertaken in India so far. The situation stands changed now as Walt Disney India and GroupM partner to produce ‘KidSense’, a study on emerging consumers in India.

Noor Fathima Warsia Jun 13, 2006 6:24 AM

TRAI has come out with a draft proposal of Interconnect Agreements for CAS areas between broadcasters and Multi System Operators (MSOs) and between MSOs and local cable operators in view of the agreement among all stakeholders during their discussions with the government that TRAI should formulate a standard form of interconnect agreement in consultation with the stakeholders.

exchange4media Staff Jun 13, 2006 6:23 AM

<p align=justify>"Street furniture is about designing, installing, and maintaining a product, which always have a public facility or communities for the public. Street furniture is more about the beautification, more about the services that you can bring to the people rather than all media design. That’s why NDMC project is more about the beauty of the shelter than about the size of the advertising, so it’s going to rock.”

exchange4media Staff Jun 13, 2006 12:00 AM

Our marketing strategy is to do intelligent spending. We are targeting netizens and credit card holders. We offer guaranteed low airfare. This apart, we are targeting TV channels, outdoors and print mediums for our campaigns. Terror warnings do affect inbound and outbound traffic. That’s why we are focusing on the NRI market. An NRI has to return home. Moreover, we have found that the travel industry bounces back the fastest despite the terror warnings.

exchange4media Staff Jun 13, 2006 12:00 AM

<p align=justify>The whole media industry of today is self-obsessed. Mainstream media is in a crisis around the world. People don’t trust it as they used to. There are many examples of corrupt practices, journalists lying, media stories going wrong. Interesting media blogging is just a symptom of this crisis in mainstream media. To some extent, it depends on the individual journalists, individual organisations to find out ways to engage with bloggers. But it requires the will power of the journalist or the publication to make a difference. And there may be some resistance to that as well.

exchange4media Staff Jun 13, 2006 12:00 AM