Date-wise News

Brand and product innovation has completely moved out of the purview of consumer goods Goliath, HLL, with all subsidiaries working as operational companies that will focus on the market or ground requirements. The recently-formed centralised regional pool, which has more than 200 HLL managers, will focus on brand development activities.

exchange4media Staff Apr 10, 2006 6:42 AM

Nestle India is looking at rationalising its dairy products portfolio. Having withdrawn butter from the market citing it 'unviable', it is considering a proposal to discontinue two more products.

exchange4media Staff Apr 10, 2006 6:41 AM

Hollywood movies are here to stay in their dubbed Tamil versions. Vijay TV’s Hollywood slot, at 11 am on Sundays, saw ‘The Shadow’ (March 12), ‘Buffy the Vampire Slayer’ (March 19) and ‘The Hulk’ (March 26) do well on the TAM charts.

exchange4media Chennai Bureau Apr 10, 2006 6:40 AM

After establishing itself and the kind of content it has to offer, Vh1, the international music and lifestyle channel has now taken its content scheduling to level two. The channel has decided to focus on a specific music genre over the period of a month revolving this around various kinds of programming and on-ground tie-ups.

Noor Fathima Warsia Apr 10, 2006 6:39 AM

While the FMCG Sector contributed 12% of overall Print advertising in 2005, consumer durables was the most advertised sub-category. LG Electronics was the largest advertiser followed closely by Samsung.

exchange4media Staff Apr 10, 2006 6:38 AM

Advertising agency Brand Curry has strengthened its team by roping in seasoned ad veteran Ramesh Tahiliani as Senior Vice-President. In his 20-year experience, Tahiliani has worked on brands like Pepsi, Nokia, Gillette Vector Plus, Virgin Atlantic, India Today, ICICI Bank, Prudential ICICI, and Mercedes-Benz, among others.

exchange4media Staff Apr 10, 2006 6:37 AM

Based on the findings of Indian Readership Survey, Media Research User’s Council and Hansa Research have launched ‘Guide to Indian Markets 2006’ to provide insights on Indian consumers and markets. MRUC officials express that even as this is the first year, the guide can be an annual initiative.

Noor Fathima Warsia Apr 10, 2006 6:36 AM

The chaos that Conditional Access System (CAS) has become synonymous with continues on the issue of pricing of individual channels as broadcasters are vehemently opposed on any such move, whereas MSOs and cable operators are expressing their ire against broadcasters and the government.

exchange4media Staff Apr 10, 2006 6:35 AM

Seven months after India Today increased its price from Rs 15 to Rs 20, the Outlook group has hiked the price of its flagship magazine, Outlook, to Rs 20 from the current April 17 issue. The magazine also dons a new look with a change in design after some five years, only twice in its 11-year history.

exchange4media Staff Apr 10, 2006 6:34 AM

When the percentage growth of various mediums is seen in the last three years, Cinema and Radio appeared to be the only ones that had any growth numbers to speak of. Based on the Indian Readership Survey (IRS) 2006, even as the other mediums haven’t shown any growth, IRS officials explain that when seen closely, reach of mass media has in fact increased.

Noor Fathima Warsia Apr 10, 2006 6:33 AM

The Indian Readership Survey 2006 has shown a decline in readership for almost all publications and largely even across markets. Industry leaders offered mixed reactions to the finding – where ‘India Today’ is flabbergast, ‘Outlook’ is perplexed, and media professionals try and give a rationale, saying that the days of borrowed readership are going.

Noor Fathima Warsia Apr 10, 2006 6:32 AM