Date-wise News

Dunlop India, the Kolkata-headquartered tyre major which has been out of the media for quite sometime, has chosen Situations as its advertising partner. The account will be handled by the Kolkata and Mumbai offices of Situations.

exchange4media Staff Jun 21, 2006 4:20 PM

The information and broadcasting ministry, since the beginning of this year, has cleared 13 proposals for Foreign Direct Investment (FDI) in media and is examining another 22 proposals.

exchange4media Staff Jun 21, 2006 7:55 AM

Microsoft has released the Windows Live Messenger, which goes beyond traditional instant messaging service by enabling people to connect and share, with features like video calling, easy sharing folders, etc. This service is among the 20 new Windows Live services that will be launched globally in the next one year in over 60 markets.

exchange4media Mumbai Bureau Jun 21, 2006 7:54 AM

Cartoon Network Enterprises (CNE), the licensing and merchandising division of Turner Entertainment Group, has launched a special ‘Back to School’ product range in time for the new school sessions.

exchange4media Mumbai Bureau Jun 21, 2006 7:53 AM

Lintas Personal, the direct marketing and CRM division of Lintas IMAG, has bagged the Tea Board of India account in a multi-agency pitch. The agency will be helping the Tea Board in its efforts to promote Indian tea in the priority markets of the UK, Germany, France and the US.

exchange4media Mumbai Bureau Jun 21, 2006 7:52 AM

Disney has taken its first steps towards meaningful integration in an era that is fast moving towards convergence and triple play. As part of the process, the Walt Disney, along with Walt Disney Internet Group, Disney Channel, ESPN, ESPN-STAR Sports, and ABC Entertainment, recently hosted a New Media Showcase in Asia Pacific.

exchange4media Staff Jun 21, 2006 7:52 AM

In order to give the business channel a more contemporary and visually appealing look, NDTV Profit has gone in for a makeover from June 19, 2006. Incidentally, Zee News, too, had gone in for a revamp from that very date.

exchange4media Staff Jun 21, 2006 7:50 AM

Given the tremendous interest in the game, various television manufacturers are leaving no stone unturned in a bid to cash in on the football fever during the FIFA World Cup. With various special schemes and promotions on offer, buyers are spoilt for choice.

exchange4media Staff Jun 21, 2006 7:49 AM

The 2006 FIFA World Cup has had the nation spellbound every evening since the kick-off on June 9. Even the India-West Indies cricket series has had to take a backseat to the mega football event.

exchange4media Staff Jun 21, 2006 7:48 AM

Times Out of Home Media has won the advertising rights of Patel Bridge in Mumbai in a bidding process that also involved outdoor agencies like Clear Channel, Jagran Engage, and Pioneer. The bidding process was adjudged by a Trust that handles competitive bidding. The contract is for a period of three years.

exchange4media Staff Jun 21, 2006 7:47 AM

Euro RSCG India is witnessing a change in leadership, as the current president and chief operating officer Suman Srivastava is set to take over from CEO Ishan Raina.

exchange4media Staff Jun 21, 2006 7:46 AM

The Ministry of Information and Broadcasting on Tuesday issued a list of music albums that have been certified by the Ministry since October 2005. The list includes mostly Hindi, Marathi, Punjabi, and English music albums and a handful of Bengali, Telugu, and Bhojpuri albums as well.

exchange4media Staff Jun 21, 2006 7:45 AM

With just a day left for the EMVIES 2006 on June 22, 2006, the media fraternity all agog with excitement. Given the detailed judging procedure, the EMVIES is considered as one of the most effective and coveted awards that recognise excellence across all media categories. As is known, 56 entries were eligible for case studies presentations.

exchange4media Staff Jun 21, 2006 7:44 AM

Those who say that the Cannes Lions demonstrates the scale of the discipline aren’t exaggerating. The festival not only takes over the Palais des Festivals but also the adjoining areas at Cannes, France. Cannes Lions 2006 is no different. In fact, the year has seen some of the best statistics for the festival.

Noor Fathima Warsia Jun 21, 2006 7:43 AM

It has been one of the better years for Indian agencies at Cannes Lions International Advertising Festival 2006. So far, India has bagged nine metals – three Golds, two Silvers and four Bronzes. For India, this may be good news, but given the kind of noise that has been made around the country being a global attention spot, this barely compares to the thousands of metals given out at the festival.

Noor Fathima Warsia Jun 21, 2006 7:41 AM

With the changes in the medium following the second phase of FM expansion in India, Radio has become a favourite subject with many media experts. The medium may be growing but is the creative input that goes behind the medium catching up? The jury at Cannes Lions 2006 doesn’t seem to think so. The jury nonetheless has some suggestions for the Indian creative fraternity on radio.

Noor Fathima Warsia Jun 21, 2006 7:40 AM

PR is a necessary component of any successful marketing organisation and a critical driver for managing perception, increasing brand awareness and fueling the overall corporate growth. PR as a function has evolved and grown beyond day-to-day media relations, press releases, media alerts, and tradeshows. Corporates are fast recognising the growing importance and effectiveness of PR since it is considered more impactful and authentic than advertising as anything that appears as an article in a newspaper will have more credible value.

exchange4media Staff Jun 21, 2006 12:00 AM