Date-wise News

Hefty advertising budgets and film-star brand ambassadors notwithstanding, cola majors PepsiCo and Coca-Cola are recording flat sales with low single-digit volume and value growth for the second consecutive year.

exchange4media Staff Apr 27, 2006 8:01 AM

Canon India is targeting leadership positions in the digital camera and digital copier categories by the end of 2006. It launched 36 new products across categories on April 26, and also announced its entry into the high-volume print and publishing market.

exchange4media Chennai Bureau Apr 27, 2006 7:59 AM

Motorola has launched a new web-based tool – StudioMOTO – a free online music studio that lets users create their own multimedia content for their mobile phones. Beginning April 25, users can take mobile communication beyond the ordinary.

exchange4media Mumbai Bureau Apr 27, 2006 7:58 AM

Yahoo! India has introduced a free community based search engine – Yahoo! India Answers – that lets users ask questions and get answers from real people on any topic. The Indian product will not only plug into the global platform operating on Yahoo.com, but also allow for a full range of Indian content.

exchange4media Mumbai Bureau Apr 27, 2006 7:54 AM

‘Jakers! The Adventures of Piggley Winks’ has won a Daytime Emmy Awards for ‘Outstanding Children’s Animated Programme’. Mumbai-based Crest Animation Studios had provided all overseas services like modeling, rigging, texturing, animation, lighting, rendering, compositing, etc, for this series.

exchange4media Mumbai Bureau Apr 27, 2006 7:53 AM

Come June and the world will see the epidemic of soccer fever. And spreading the bug already are various channels that have lined up an array of programmes in the run up to the FIFA World Cup. Discovery Channel will be airing a six-part series featuring the six giants of the game – Brazil, Germany, France, England, Argentina and Italy – beginning April 28, 2006.

exchange4media Staff Apr 27, 2006 7:52 AM

The One Show finalists list has another addition – Everest Brand Solutions. The agency’s entry, ‘Graveyard’, has been selected for the 2006 One Show Awards, which will be held in New York on May 10.

Noor Fathima Warsia Apr 27, 2006 7:51 AM

Carat’s Peter Suresh has joined the Bhaskar Group as General Manager in the marketing function. Suresh assumed the new role on April 24, 2006. Based in Mumbai, he will be responsible for promoting and marketing key metro markets of the group.

Noor Fathima Warsia Apr 27, 2006 7:47 AM

Reinforcing the emotional quotient in its communication approach, Airtel has unveiled the second part of its Express Yourself campaign. Currently on air across channels, the TVC features legends from various walks of life, who communicate, through arresting vignettes, the power of expression. The TVC has been conceived by Rediffusion DYR.

exchange4media Staff Apr 27, 2006 7:43 AM

Two key members from the Ogilvy Mumbai creative team – Malvika Mehra and Amit Akali – are moving to Bangalore as creative heads to lead the function there. The Gen Next creative heads will work closely with Ogilvy, Bangalore Head, Prateek Srivastava, and provide fresh impetus to the creative process there.

exchange4media Mumbai Bureau Apr 27, 2006 7:42 AM

SSC&B Lintas has won the account of ScotiaMocatta, a part of the Scotiabank Group. ScotiaMocatta is a global player in metals trading, brokerage and finance.

Noor Fathima Warsia Apr 27, 2006 7:41 AM

Close on the heels of bagging the Blue Star account, Madison Media has added the business of Delhi-based Mother Dairy to its kitty. The agency will be responsibile for both media planning and buying activity for all Mother Dairy brands – Mother Dairy, Safal and Dhara – in India, effective May 1, 2006.

exchange4media Mumbai Bureau Apr 27, 2006 7:40 AM

Sony Entertainment Television has recently embarked on a new programming strategy to arrest the fall in numbers that it has been seeing. As part of these initiatives, the new 9.00 pm to 10.00 pm block has been witnessed a whole array of marketing activities.

Noor Fathima Warsia Apr 27, 2006 7:38 AM

Ten months after Telecom Regulatory Authority of India’s recommendations on issues relating to satellite radio services, the issue is back in the limelight, with FM radio operators opposing the move by WorldSpace to get permission for terrestrial transmission through repeaters.

exchange4media Staff Apr 27, 2006 7:37 AM