International News
Eenadu Television (ETV) plans to launch officially its Urdu satellite channel on August 15. ETV Urdu will be the second Urdu channel in the country after UTN. The new channel will air daily serials, weekly soaps, game shows, talk shows, fiction, non-fictio
Starting from August 18, ESPN-Star Sports will telecast live The 2001 English Premier League. It will cover three live games a week. Along with this there will a be a series of magazine programmes through the week, including Goals Galoe, Here We Go II and
The Federation of Indian Chambers of Commerce and Industry (FICCI) is against the tax on broadcasting services. It has said that the five per cent service tax on broadcasting services would have a “serious and retrograde impact” on the entertainment and FM
Prasar Bharati plans to offer the infrastructure and services of its Resource Centre to telecom service providers and broadcasters. Broadcasters and telecom companies will be paying a fee to Prasar Bharati for sharing its infrastructure, manpower, technica
IBM has named the three public relations shops that will share its consolidated $40 million global PR account. Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue
Introduced only in early August, the Thai-language edition of the National Geographic Magazine has proven such a success that the local publisher will increase the print run of the September issue to 150,000 copies from 100,000 copies for the launch issue.
Ogilvy & Mather India, is in the process of putting together a series of strategic alliances and mergers and acquisitions in the sunrise area of non-traditional media. Spearheading this drive is the agency’s recent strategic alliance with healthcare commun
Music World Entertainment, the music retailing arm of the RPG group, has tied up with B4U music channel. The tie-up envisages combined initiatives for promotion of each other's brands through their respective outlets, both on ground and air.
Bollywood hero turned politician Vinod Khanna’s floated company, Taal India Communications, will be doing a Prithviraj Chauhan-meets-Samyukta on DD1 in the country’s first Reality TV show, Swayamvar. Swayamvar is the desi version of Who Wants to Marry a Mu
After public transport, it’s the turn of the television channels to go green. To begin with, TV channels in India are planning to beam eco-friendly public service messages created by US-based non-governmental organization Earth Communications Office (ECO).
Star India has restructured its ad sales division and created new segments to give a renewed push to advertising revenues. The restructuring involves having groups within the ad sales division focus on areas of customer relations management (CRM), inventor
Television content provider Balaji Telefilms recorded a combined volume of 1.69 crore shares on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), accounting for five times its non-promoter holdings of 33 lakh shares.
Mudra Communications' chief operating officer Samit Sinha has quit the agency to set up his own consultancy firm, Alchemist Brand Consulting. The firm will offer brand-related services special training, teaching people to 'think' and 'live' brands. It will
Godrej Consumer Products Ltd, has tied up with Bengali channel ATN to promote its Nikhar brand of soap. Godrej Consumer Products feel that the tie-up with ATN will help increase the distributor base in West Bengal and give more mileage to its Nikhar brand
Doordarshan is planning to increase the coverage of transmission of its Metro channel with an investment of Rs 400 crores during the Tenth Plan period. DD Metro’s aim is to reach 75 per cent of the population, with the installation of 100 additional transm
Star Group has picked up a majority stake in Vijay Television Limited. Star group will hold 51 per cent and UTV Software Communication the rest. This was announced at a joint press conference held on Thursday. Both the company officials were tightlipped on
Adding yet another dimension to the keenly fought readership war for the North India supremacy, Amar Ujala and Hindustan (Hindi) have joined hands. Joint ‘Alliance Advertising Rate’ plan is likely to offer cost efficient advertising package to reach out to
Coca-Cola Co. has struck a partnership with soccer superstar Pele in Brazil for the World Cup 2002. The deal goes some way to compensate for the recent loss of Coke's sponsorship of the Brazilian soccer team to its local rival Antarctica's guarana drink fo
German sporting goods marketer adidas has unveiled four new commercials across its major international markets targeting youth. Created by Amsterdam-based agency 180, the multimedia campaign aims to illustrate how adidas shoes can help young people to chal
Mumbai-based agency Advertising Avenues has chalked out a blue-print to restructure its operations, it has also undertaken a downsizing exercise.
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