Date-wise News

Coca-Cola Co. has struck a partnership with soccer superstar Pele in Brazil for the World Cup 2002. The deal goes some way to compensate for the recent loss of Coke's sponsorship of the Brazilian soccer team to its local rival Antarctica's guarana drink fo

exchange4media Staff Aug 9, 2001 7:43 AM

German sporting goods marketer adidas has unveiled four new commercials across its major international markets targeting youth. Created by Amsterdam-based agency 180, the multimedia campaign aims to illustrate how adidas shoes can help young people to chal

exchange4media Staff Aug 9, 2001 7:42 AM

Mumbai-based agency Advertising Avenues has chalked out a blue-print to restructure its operations, it has also undertaken a downsizing exercise.

exchange4media Staff Aug 9, 2001 7:41 AM

Indya.com launched its new business foray Indya Tickets. The Indya Tickets service, covering movie tickets, theatre and cinema, sports events, music and entertainment shows and specialised events, are available in five cities via multi-access points -- tel

exchange4media Staff Aug 9, 2001 7:40 AM

Print media companies would need to exploit their content across all the platforms including Internet and television, even as their share in advertising revenue is dropping. This was the unanimous opinion of the panelists on Wednesday at the CII-organized

exchange4media Staff Aug 9, 2001 7:39 AM

Broadcasting and TV software companies operating in India have decided to take up the issue of 5 per cent service tax on broadcasting services with the government. Piloted by the Indian Broadcasting Foundation (IBF), the move has been prompted by the reluc

exchange4media Staff Aug 9, 2001 7:38 AM