International News
Zee and Sony Television channels have joined hands for telecast in Australia, New Zealand and Fiji. The Sony Entertainment Television was launched as part of the Zee Link’s Direct-to-Home (DTH) satellite platform.
The Confederation of Indian Industry (CII) is planning a series of television projects. Most of these projects will be related to the area of education, healthcare and girl child. The CII, in a joint venture with Riverbank Studios, is launching a ‘‘fun lea
The Advertising Standards Council Of India (ASCI), for the first time, plans to launch a television campaign in an effort to build public confidence in advertising from August 24, 2001. Featuring firebrand television star Ms Priya Tendulkar, the 30-second
Zee TV has roped in Shekhar Suman to host a bid-and-win weekend game show called ‘Nilaamghar’. The one-hour 9-10 p.m. show will air twice a week, from September 1. Nilaamghar will have 500 contestants, arbitrarily chosen from the audience. The contestants
INCablenet is close to signing a deal with MTV India, whereby it would be able to insert local ads on the music channel carried in its cable network. According to the agreement MTV will permit INCablenet to run local ads at the head-ends for an agreed tim
In contrast to gloomy assessment of the ad market by Cordiant Communications, French counterpart Publicis Groupe issued a bullish statement on performance in the first half and forecast recovery in some areas. Publicis achieved 8.2% organic growth in Europ
With stock exchanges out to curb excessive speculation, analysts expect two media shares Balaji Telefilms and Mukta Arts, to lose their sheen in the coming weeks. To be transacted on a trade-to-trade basis from August 20, both are expected to lie low -- af
Speaking at the inauguration of the Central India Films and Television Institute (CIFTI), noted film-maker Shyam Benegal said, Doordarshan was not living up to the expectations of the masses and described its productions as “mediocre and cheap”.
For the first time Doordarshan will use TRP to rate its programmes. According to the latest card circulated by Prasar Bharati to advertising agencies, the programmes rating low on the TAM would immediately be removed or shifted from prime time. Doordarshan
Contract Advertising India Ltd., in a bid to cater to the healthcare communication needs of clients, launched healthcare division called — Contract Health. At present, the major players in this niche segment include, Lowe Healthcare, Ogilvy Healthcare, Gre
The one-month-long mystery over the identity of the buyer of Zee Telefilms’ (ZTL) 50 lakh shares from Subash Chandra, is over. The buyer is the US-based foreign institutional investor Oppenheimer. Oppenheimer had bought these shares at an average price of
A parliamentary committee has demanded a thorough probe into how a private producer for Doordarshan was able to corner a bulk of programmes on the national channel as also on the Doordarshan Kendra - Kolkata and the ‘serious mischief’ played by him in one
DD National’s recently announced reality TV show, Swayamvar has started attracting advertisers. According to Urmilla Gupta, chief executive officer of Taal Indian Communication Pvt. Ltd., a public poll conducted by a newspaper found that 71 per cent of tel
When 20 young beauties sashayed on the ramps to steal the crowning moment of ‘Pantene India Teen Queen’ on Sunday night, it didn’t only mark Zee TV’s plunge in the pageant business, it also unravelled the media major’s plans to re-invent itself with a raft
B4U Television Network has served a legal notice on Fashion TV and Modi Entertainment Network (MEN) for breach of contract. This follows a new distribution and marketing agreement signed between Fashion TV and MEN. B4U has, in retaliation, terminated its c
The media and entertainment industry has chalked out an ambitious plan to treble its turnover to Rs 32,000 crore by 2005. Industry experts, however, unless corporatisation and international co-productions take off in a big way, the target is likely to rema
The significance of digital audio broadcasting, which was put forth in the Ninth Plan, is likely to be firmed up further in the Tenth Plan. The Tenth Plan document is still getting finalised, but it is clear that the thrust area at AIR will be ‘going digit
Sony Corporation's seven-month investigation into the concept of media buying and planning consolidation is finally evolving into a $1 billion global review, the largest so far this year. Since last February, Sony has held discussions with Omnicom, Bcom3,
Ogilvy & Mather plans to implement its global business strategy called "360 degrees" which calls for creation of a new post of "brand stewards". The strategy is in various stages of implementation across the world and has now been kicked off in India.
The Rs 40 crores Gujarati media house, Chitralekha Group, is launching a 16-page supplement for women called Priyadarshini. The supplement will be offered free with the weekly Gujarati magazine Chitralekha. Priyadarshini is being positioned on a “trenditio
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