Date-wise News

Sony Corporation's seven-month investigation into the concept of media buying and planning consolidation is finally evolving into a $1 billion global review, the largest so far this year. Since last February, Sony has held discussions with Omnicom, Bcom3,

exchange4media Staff Aug 13, 2001 9:14 AM

According to a research report by Hongkong Shanghai Banking Corporation (HSBC), Nestle India is expected to overtake other FMCG majors like Hindustan Lever (HLL), ITC, Britannia, Colgate-Palmolive and Cadbury by 2003-04 in creating value for shareholders.

exchange4media Staff Aug 13, 2001 9:05 AM

Ogilvy & Mather plans to implement its global business strategy called "360 degrees" which calls for creation of a new post of "brand stewards". The strategy is in various stages of implementation across the world and has now been kicked off in India.

exchange4media Staff Aug 13, 2001 9:03 AM

The Rs 40 crores Gujarati media house, Chitralekha Group, is launching a 16-page supplement for women called Priyadarshini. The supplement will be offered free with the weekly Gujarati magazine Chitralekha. Priyadarshini is being positioned on a “trenditio

exchange4media Staff Aug 13, 2001 9:02 AM

Eenadu Television (ETV) plans to launch officially its Urdu satellite channel on August 15. ETV Urdu will be the second Urdu channel in the country after UTN. The new channel will air daily serials, weekly soaps, game shows, talk shows, fiction, non-fictio

exchange4media Staff Aug 13, 2001 9:01 AM

Starting from August 18, ESPN-Star Sports will telecast live The 2001 English Premier League. It will cover three live games a week. Along with this there will a be a series of magazine programmes through the week, including Goals Galoe, Here We Go II and

exchange4media Staff Aug 13, 2001 9:00 AM

The Federation of Indian Chambers of Commerce and Industry (FICCI) is against the tax on broadcasting services. It has said that the five per cent service tax on broadcasting services would have a “serious and retrograde impact” on the entertainment and FM

exchange4media Staff Aug 13, 2001 8:23 AM

Prasar Bharati plans to offer the infrastructure and services of its Resource Centre to telecom service providers and broadcasters. Broadcasters and telecom companies will be paying a fee to Prasar Bharati for sharing its infrastructure, manpower, technica

exchange4media Staff Aug 13, 2001 8:19 AM