`Date-wise News`

International: IBM taps three PR companies for $40m global duties

IBM has named the three public relations shops that will share its consolidated $40 million global PR account. Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue

exchange4media Staff Aug 11, 2001 8:44 AM

International: National Geographic proves big hit in Thailand

Introduced only in early August, the Thai-language edition of the National Geographic Magazine has proven such a success that the local publisher will increase the print run of the September issue to 150,000 copies from 100,000 copies for the launch issue.

exchange4media Staff Aug 11, 2001 8:43 AM

Cadbury India sales up by 6% in five months

Chocolate confectionery major Cadbury India Ltd has emerged as the fastest growing company in the slowdown-hit fast-moving consumer goods (FMCG) sector. The company has registered a sale growth of 5-6 per cent during this period. The company has been able

exchange4media Staff Aug 11, 2001 8:42 AM

O&M entering into sunrise area of non-traditional media through M&A

Ogilvy & Mather India, is in the process of putting together a series of strategic alliances and mergers and acquisitions in the sunrise area of non-traditional media. Spearheading this drive is the agency’s recent strategic alliance with healthcare commun

exchange4media Staff Aug 11, 2001 8:41 AM

Music World ties up with B4U

Music World Entertainment, the music retailing arm of the RPG group, has tied up with B4U music channel. The tie-up envisages combined initiatives for promotion of each other's brands through their respective outlets, both on ground and air.

exchange4media Staff Aug 11, 2001 8:40 AM

Swayamvar, the first Indian reality show on DD1

Bollywood hero turned politician Vinod Khanna’s floated company, Taal India Communications, will be doing a Prithviraj Chauhan-meets-Samyukta on DD1 in the country’s first Reality TV show, Swayamvar. Swayamvar is the desi version of Who Wants to Marry a Mu

exchange4media Staff Aug 11, 2001 8:37 AM

TV channels to go green

After public transport, it’s the turn of the television channels to go green. To begin with, TV channels in India are planning to beam eco-friendly public service messages created by US-based non-governmental organization Earth Communications Office (ECO).

exchange4media Staff Aug 11, 2001 8:35 AM

Star restructures its ad sales division

Star India has restructured its ad sales division and created new segments to give a renewed push to advertising revenues. The restructuring involves having groups within the ad sales division focus on areas of customer relations management (CRM), inventor

exchange4media Staff Aug 11, 2001 8:35 AM