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Print media companies would need to exploit their content across all the platforms including Internet and television, even as their share in advertising revenue is dropping. This was the unanimous opinion of the panelists on Wednesday at the CII-organized
Broadcasting and TV software companies operating in India have decided to take up the issue of 5 per cent service tax on broadcasting services with the government. Piloted by the Indian Broadcasting Foundation (IBF), the move has been prompted by the reluc
Bharat Sanchar Nigam has empanelled four advertising agencies for a Rs 20 crore media blitzkreig, which will be spread over the year. Grey Worldwide, Saubhagya, Headstart and Adfactors are the agencies entrusted with the task of creating sufficient awarene
Mudra Institute of Communication, Ahmedabad (Mica) has submitted a detailed partnership proposal seeking a collaborative arrangement with Dubai Media City (DMC), aimed at promoting excellence in the media and communications sector. It is expected that this
With the aggressive market postures of MTNL’s Dolphin, BPL Mobile and Hutchison Max are now stepping up their brand-building exercises. BPL Mobile plans to come out with an aggressive print campaign to announce its two news services. BPL Mobile has also e
The government has cleared Agrani Satellite Services' proposal to offer 74 per cent stake to a foreign partner, involving a foreign direct investment (FDI) of Rs 354.31 crore for operating satellite communication systems.
STAR is taking control over the Tamil language channel Vijay TV by forming a joint venture company with UTV. The two companies will hold a 50:50 stake in the company. The joint venture company will be involved in Vijay TV’s content, technical services and
Nivea is pushing its line of makeup and skin-care products before summer travellers with a unique promotion aboard France's high-speed TGV trains by fully coating a 4,900-foot-long TGV train in Nivea's logo and trademark blue-and-white colours. The train w
Pizza Hut has awarded its $150 million in media planning to WPP Group's Media Edge. The planning business was moved from Omnicom Group's BBDO Worldwide, creative agency for Pizza Hut and Tricon sibling KFC. Media Edge already handles national broadcast buy
Stracon India Pvt Ltd, a major player in the area of sports broadcasting rights, has entered into a equity tie-up with UK-based Magic Holdings Ltd for putting set-top boxes in Indian homes. Stracon will put Magic’s set-top boxes called M@gicbox into Indian
Afro-Asian Games to be held in India has failed to attract good offers for the telecast rights. According to industry sources, Doordarshan has come forward with an offer of Rs 2 crore for both domestic and international telecast rights.
Singapore Telecommunications (SingTel), is calling for a review of its $20 million media account as it strives to consolidate the business. Agencies pitching are believed to include The Media Edge, Starcom, Zenith Media, part of Newco, the new venture bet
After the success of Hindi blockbuster Gadar-ek prem katha, Zee Network is planning to release one film every month from January 2002 and is all set to launch another feature film “Tere liye” by the last week of September this year.
Radio City, the country’s first private FM radio station, is planning to hike the rates in October. The advertising agencies find the rate of the nascent service nearly three times higher than AIR FM.
The signs of changes are visible in the Tamil satellite television channel Vijay TV, with Ajay Vidyasagar of STAR India taking over as the COO of Vijay TV from early last week. Apart from managing the affairs of Vijay TV, he is expected to take care of STA
UTV is expanding its global operations with a focus on content creation for international channels primarily in the non-fiction segment. The Pan-Asian media company expects 40 per cent of its revenues in television in the next two to three years time to co
Zee Telefilms, Karma Networks has formed a 20:80 joint venture. The company started with an initial equity capital of Rs 10 crores, will focus on two areas - films and news. While films will be the focus in the first phase of the company's operations, news
The Summit indeed was addictive. Audience waited. Glued to their TV sets, waiting for the ‘breakthrough’. Our analysis of Cumulative Reach across three Indian news channels shows over 50% increase (in top 3 metros) and almost negligible (3%) drop in Cumul
etc Network Limited, has announced their Q1 results for the year 2001-2002. The company has reported a net profit before tax of Rs 1.10 cores for the first quarter ended June 2001 as against Rs 85 lakhs of the Q1 of the previous year.
Advertising agencies like Lowe Lintas and O&M are making the most out of the opportunity, with several FMCG clients looking towards Indian villages to market their products.
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