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The government has asked all the stakeholders, including broadcasters, multi-system operators and cable operators to from a joint taskforce to go into various issues related conditional access system (CAS). The government will considered the report submitt
SilkAir, the intra-regional airline subsidiary of Singapore Airlines, has awarded its business to Ogilvy & Mather Singapore after a lengthy pitch process. Billings were not disclosed. Several of the Lion City's ad agencies were involved in the first round
Ogilvy Public Relations has been named to handle the Asia-Pacific account for Frito-Lay. Frito-Lay has operations in 45 countries, including Japan, Thailand, China, India, Taiwan, South Korea and Indonesia. Ogilvy beat two other undisclosed finalists to be
RK Swamy/BBDO, in a bid to meet the needs of its clients has launched its Customer Relationship Management (CRM) division called Proximity India. With the launch of its new division, RK Swamy/BBDO will now recommend CRM initiatives as part of effective mar
The government is mulling over making conditional access systems mandatory for viewing pay channels. If the move comes through, satellite TV broadcasters would either have to turn their pay channels free-to-air or invest in putting in place conditional acc
After its inception eight months ago for the first time, Aaj Tak plans to shed its ‘Hindi only’ tag by airing a 10-part series documenting the last 25 years of the country, in English and Hindi. The channel is also planning to replicate its success by star
Sony Entertainment Television has roped in Madhuri Dixit to host a new reality TV show on marriage Shubh Vivaah. It is speculated that this show will replace the existing Govinda-hosted game show Jeeto Chaapar Phaar Ke, which has been losing steam over the
Fifty bigwigs from the broadcasting world would participate in an open house with Information and broadcasting minister Sushma Swaraj, at a five-star dinner today. Hosted by the apex body for broadcasters, Indian Broadcasting Foundation (IBF), the dinner
According to the eleven markets scanned across the Asia-Pacific region by AC Nielsen Media International for the half-year to June 30, all recorded a slowing in growth although aggregated adspend across the region nudged upward to reach $13.5 billion.
In the wake of its recent consolidation of PR roster agencies worldwide, IBM has appointed WPP-owned – Ogilvy One Worldwide and Wunderman, as “global partners” for all direct and interactive duties among its direct marketing and new media shops.
Prasar Bharati Corporation has allowed the private FM radio service providers to use AIR infrastructure so that they can begin their operations before the December 29 deadline. Prasar Bharati would go into the technical feasibility and financial viabili
Asianet Satellite Communications has raised Rs 236 crores through private placement of debentures, making it the first infrastructure financial deal for a cable company. IFDC is funding around Rs 130 crores, while IL&FS is putting in Rs 80 crores. The bala
Channel V, which has been undergoing a gradual transformation since January, has planned to attract viewers by offering them free gifts. These branded products are exclusive, designed by some of the top fashion designers in India. As an added measure to ca
Sony Entertainment Television is going pay on September 1. SET India is targeting an increase of 300 per cent in subscription revenues in the current financial year. Sony TV will be priced at Rs 8 per subscriber a month, the stand-alone cost of the channel
Bcom3 Group's Leo Burnett Worldwide has won the film marketing business for four new "Bollywood's" films through Leo Entertainment, a division set up six months ago in Mumbai. The business, worth $2 million in billings, includes advertising, Web design, pr
The Chitralekha Group, publishers of India's No.1 Gujarati and Marathi weeklies have come up with spectacular Ganpati special issues, two in Chitralekha Marathi and one in Chitralekha Gujarati. The group has organized a multi-dimensional mega event called
If you go by the number of phone calls Zee TV received when it launched India’s first interactive show ‘Aap jo bolen haan to haan, aap jo bolen naa to naa’ yesterday, it seems that Zee TV finally has a winner on its hands. The channel received a staggering
The media industry is excited at the okay given by the Union Cabinet to the draft Convergence Bill. The industry at the same time is sceptical whether the proposed super-regulator, Communications Commission of India (CCI), will have enough powers to take u
ORG-MARG is using the services of Global Tele-System Ltd. (GTI)'s virtual private network to connect its 15 branch offices across India. In the first phase, connectivity would be established between three offices and in the second phase the remaining 12 of
The Media Research Users Council (MRUC), the body that promotes the Indian Readership Survey (IRS) has identified new areas of research to be undertaken by the IRS 2002. The new research that will be undertaken by the MRUC this year will be the IRS Platinu
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