Date-wise News

The DCM Benetton plans to invest $15 million over the next three years on both back-end factory operations as well as frontend retail to grab a greater share of the growing pie of organised ready-made apparel market in India. As part of the aggressive exp

exchange4media Staff Aug 28, 2001 7:33 AM

After an innings with real life cricket hero (Saurav Ganguly), Britannia’s Tiger brand biscuit is seeking inspiration from reel-life cricket heroes (Bhuvan IX) of Lagaan to push Tiger to the number one slot past Parle G. A Rs-Six crore promotional campaig

exchange4media Staff Aug 28, 2001 7:33 AM

The Advertising Standards Council of India (ASCI), has asked Hindustan Lever Ltd. (HLL) to modify its new television commercial which was launched to promote its ‘New Superior Pepsodent Toothpaste’. Complying with ASCI’s demand, HLL has modified the televi

exchange4media Staff Aug 28, 2001 7:32 AM

Krish Shrikkanth Sports and Entertainment Limited (KSSEL), plans to launch a web-based sports channel named “Champ Channel”. KSSEL has tied-up with numtv.com, a 24 hour live online multilingual portal and a division of Pentamedia Graphics.

exchange4media Staff Aug 28, 2001 7:29 AM

The Media Research Users Council (MRUC), the body that promotes the Indian Readership Survey (IRS) has identified new areas of research to be undertaken by the IRS 2002. The new research that will be undertaken by the MRUC this year will be the IRS Platinu

exchange4media Staff Aug 28, 2001 7:28 AM

ESPN Software India, which runs the ESPN Star Sports TV channel in a 50-50 joint venture with Star, is open to the idea of forming alliances. The company is in consolidation mode and plans to build up its deliverables in terms of quality sports programmes.

exchange4media Staff Aug 28, 2001 7:27 AM