Date-wise News

SilkAir, the intra-regional airline subsidiary of Singapore Airlines, has awarded its business to Ogilvy & Mather Singapore after a lengthy pitch process. Billings were not disclosed. Several of the Lion City's ad agencies were involved in the first round

exchange4media Staff Aug 31, 2001 8:10 AM

Ogilvy Public Relations has been named to handle the Asia-Pacific account for Frito-Lay. Frito-Lay has operations in 45 countries, including Japan, Thailand, China, India, Taiwan, South Korea and Indonesia. Ogilvy beat two other undisclosed finalists to be

exchange4media Staff Aug 31, 2001 8:09 AM

RK Swamy/BBDO, in a bid to meet the needs of its clients has launched its Customer Relationship Management (CRM) division called Proximity India. With the launch of its new division, RK Swamy/BBDO will now recommend CRM initiatives as part of effective mar

exchange4media Staff Aug 31, 2001 8:08 AM

The government is mulling over making conditional access systems mandatory for viewing pay channels. If the move comes through, satellite TV broadcasters would either have to turn their pay channels free-to-air or invest in putting in place conditional acc

exchange4media Staff Aug 31, 2001 8:07 AM

After its inception eight months ago for the first time, Aaj Tak plans to shed its ‘Hindi only’ tag by airing a 10-part series documenting the last 25 years of the country, in English and Hindi. The channel is also planning to replicate its success by star

exchange4media Staff Aug 31, 2001 8:06 AM

Sony Entertainment Television has roped in Madhuri Dixit to host a new reality TV show on marriage Shubh Vivaah. It is speculated that this show will replace the existing Govinda-hosted game show Jeeto Chaapar Phaar Ke, which has been losing steam over the

exchange4media Staff Aug 31, 2001 8:05 AM

Fifty bigwigs from the broadcasting world would participate in an open house with Information and broadcasting minister Sushma Swaraj, at a five-star dinner today. Hosted by the apex body for broadcasters, Indian Broadcasting Foundation (IBF), the dinner

exchange4media Staff Aug 31, 2001 8:04 AM