Date-wise News

According to the eleven markets scanned across the Asia-Pacific region by AC Nielsen Media International for the half-year to June 30, all recorded a slowing in growth although aggregated adspend across the region nudged upward to reach $13.5 billion.

exchange4media Staff Aug 30, 2001 7:56 AM

In the wake of its recent consolidation of PR roster agencies worldwide, IBM has appointed WPP-owned – Ogilvy One Worldwide and Wunderman, as “global partners” for all direct and interactive duties among its direct marketing and new media shops.

exchange4media Staff Aug 30, 2001 7:56 AM

After milk, dahi and butter, Nestle India plans to tap the emerging market of fruit-based milk drinks in the country. The company is also conducting an extensive market research code named ‘Operation Som Ras’ to study the untapped chilled dairy drinks segm

exchange4media Staff Aug 30, 2001 7:55 AM

It’s pay back time for Star India. Baazee.com and education portal eGurucool.com would now be lavishing a certain amount of ad-spend to the channel. This also explains the simultaneous spurt in advertising by these two companies on Star channels in the rec

exchange4media Staff Aug 30, 2001 7:53 AM

Prasar Bharati Corporation has allowed the private FM radio service providers to use AIR infrastructure so that they can begin their operations before the December 29 deadline. Prasar Bharati would go into the technical feasibility and financial viabili

exchange4media Staff Aug 30, 2001 7:52 AM

Asianet Satellite Communications has raised Rs 236 crores through private placement of debentures, making it the first infrastructure financial deal for a cable company. IFDC is funding around Rs 130 crores, while IL&FS is putting in Rs 80 crores. The bala

exchange4media Staff Aug 30, 2001 7:51 AM

Channel V, which has been undergoing a gradual transformation since January, has planned to attract viewers by offering them free gifts. These branded products are exclusive, designed by some of the top fashion designers in India. As an added measure to ca

exchange4media Staff Aug 30, 2001 7:42 AM

Sony Entertainment Television is going pay on September 1. SET India is targeting an increase of 300 per cent in subscription revenues in the current financial year. Sony TV will be priced at Rs 8 per subscriber a month, the stand-alone cost of the channel

exchange4media Staff Aug 30, 2001 7:39 AM