International News
After relaunching its flagship detergent brand Surf Excel through a new advertsing campaign, Hindustan Lever Ltd (HLL) is now evaluating and developing a host of below-the-line activities in a bid to create awareness.
The circulation of a confidential list of sample homes tapped for television ratings has sparked off a verbal war among the leading satellite channels. This has caused STAR, Zee Telefilms and Sony Entertainment Television to level accusations of manipulati
National Geographic Channel (NGC) is launching the new series ‘Africa’, on September 17. The series ‘Africa’ will be aired at 10 p.m. The channel also plans to launch another channel – Adventure One in India by the end July, 2002.
Asianet Satellite Communications (P) Ltd, has announced financial closure for its cable television and broadband Internet access services project in Kerala. The company has also acquired a ‘Category B’ Internet service provicer (ISP) license to offer broad
The anonymous circulation of a confidential list of sample homes tapped for television viewership has put a question on research methodology and rigour. As many as 12 households were randomly surveyed by CNBC India and found correct. The point being made i
Mobile phone giant Vodafone will kick off a $367 million global communications campaign on Sept. 1 with a 60-second spot on U.K. and pan-European TV during the England vs. Germany World Cup Qualifying soccer match. The campaign, the largest in Vodafone's h
Sony Entertainment Television CEO Kunal Dasgupta has been elected as vice-president to the board of directors, Indian Broadcasting Foundation (IBF). The board has also inducted two new directors, Mr. Deepak Shourie of Discovery Communication and Mr. Sandee
Satellite radio network WorldSpace is in talks with a host of Indian broadcasters and print media companies for leasing of satellite capacity. Talks in this regard are currently on with several broadcasters. The company has been leasing capacity to pharmac
The Foreign Investment Promotion Board has instructed the holding company of the news portal Tehelka.Com, Buffalo Networks, not to enter the print and publishing business. The observation comes as part of a background note prepared for an FIPB meeting, whi
WorldSpace, provider of direct-to-person satellite audio and multimedia service, plans to offer subscription-based radio in India. The digital radio service, which is currently free-to-air, plans to go pay in a limited way by offering some audio services f
ESPN-Star Sports plans to challenge the knowledge of all cricket fans with Super Selector, which will be launched on September 21. The winner will get a lifetime opportunity to share the commentary box with cricket legends. Actor and cricket enthusiast Na
According to a forecast by Zenith Media published on Aug. 31, the global advertising recession is going to get worse and will not return to real growth in the big seven advertising markets in 2002. Zenith now expects that the seven markets (U.S., Japan, Ge
National Geographic Channel (NGC) is introducing a television series, titled Africa. Filmed over two years and across 16 countries, Africa will premiere in India on September 17, 2001. The series, which is of eight hours, will be telecast in eight episodes
BBC world has commissioned ORG-MARG to conduct a survey on the consumer behaviour of users and buyers of cars and bikes in six cities. The survey will study the behaviour during pre-purchase, purchase and post-purchase stage. The results of the survey will
All India Radio's FM 2 channel went on air in all four metros early on Saturday. With hourly news in Hindi and English, the channel will have current affairs programmes on politics, business, markets, IT, science, travel and entertainment. While all news p
Sony Entertainment Television, which went pay from September 1, has set a target of earning Rs 50 crores over the next one year from its access business. Sony has seeded the market with over 3,500 set-top boxes and plans are afoot to roll out over 10,000 b
The billings league table of Britain’s media shops has a new kingpin – Aegis Group-owned Carat – toppling Zenith Media from the prime position it has held since being jointly launched by Saatchi & Saatchi and Cordiant in 1988. Carat’s margin of victory is
Hong Kong-headquartered global conglomerate Hutchison Whampoa 3G has tapped TBWA London to handle creative duties for the launch of its third generation UK mobile telecom network. The assignment is thought to be worth between £30 and £50 million annually a
Siti Cable plans to launch Internet-over-cable service this month. To start with, Bangalore would be the first city where the service would be on offer, followed by rollout in Delhi and two other cities.
All India Radio's FM channel, AIR FM-II, will be on air in all four metros from today. It will be a composite infotainment channel with a blend of information and entertainment. A third of the programme time will be devoted to news and current affairs, the
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