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WPP, has formally moved the government for setting up Mindshare, the $17-billion media specialist house. The joint venture partner would comprise of the WPP Group employees, between 150 and 200 individuals. The initial investment is estimated at $100,000.
In an effort to take control of the television rating point (TRP) bedlam, the Media Research Users Council (MRUC) plans to monitor the television audience measurement done by the two television rating agencies TAM and INTAM. In a meeting held on September
Discovery India is in talks with broadcasters for a distribution platform. Discovery’s foray into another distribution platform is being observed with interest as National Geographic Channel (NGC), is distributed as part of the Star bouquet in India. If Di
ETV Network has introduced an Urdu channel. The 24-hour channel has been positioned with the baseline Aap ki aarzoo. It will provide a fair mix of entertainment and information with hourly news updates, telefilms, family dramas, daily soaps, devotional and
Leading media-buying houses in the country are planning to address their issues to the Advertising Agencies Association of India (AAAI) on September 11. As TRP plays a crucial role in the selection of the right media vehicles, media wings of leading advert
Zee TV’s new programmes in the first week after relaunch of the channel have failed to evoke much response among viewers with none of them making it to the top 50 shows, according to TAM data. The highest rated show on the channel is the long running seria
STAR India is looking for partners in order to launch its direct-to-home service in India by March next year. The service is expected to be available in the price range of Rs 250 to Rs 450 per month. Talks in this regard are on with prospective partners t
The Mumbai-based Rs 80 crore event company, Wizcraft, has won the contract for organising the opening and closing ceremony events at the Afro-Asian Games to be held in New Delhi in November. The contract for the two shows is said to be worth nearly Rs 15 c
Some of the channels operating from regions other than Mumbai seemed to have raised their doubts about the rating system long back. Raj Television Network Ltd., had pointed out “the discrepancies in ratings between TAM and INTAM” in a letter written to OR
After two rounds of poor response to its bidding efforts, Prasar Bharati received a good number of proposals for Doordarshan’s Metro channel slots this time. DD Metro received 100-odd programme proposals at the close of deadline here on Thursday, according
Zee TV’s research showed a matured audience starts building up at 8.30 pm, while a younger audience is glued to the television set before that. Research also showed that by 10 pm there was an equal amount of viewers from all age groups. Zee TV decided to c
LV Krishnan, chief executive officer (media research) of TAM, hints at the television channels for being responsible for the television rating point (TRP) muddle. But he refuses to name any channel. TAM also does not rule out the possibility of an internal
WorldSpace plans to add 10 more channels aimed at India. Currently the company beams seven channels towards the Indian market. By March 2002, the company plans to increase number of channels to around 35.
While much has been said by one and all on the lack of confidentiality of household panel composition, used to estimate viewership, little is understood about the process and methodology of peoplemeter system. This ignorance many a times leads to wrong int
Swiss watchmaker Tag Heuer will shortly move its global ad account from Omnicom Group-owned TBWA, Paris to another, as-yet unnamed agency network that emerged successful from a multi-agency pitch this summer.
Initiative Media (IM), the media wing of Lowe Lintas & Partners, plans to launch its Internet division. The new division will offer media expertise in the Internet domain and will offer online advertising solutions to its clients.
Doordarshan will telecast first ever animated TV serials for children in Malayalam from Saturday. Titled ‘Kattile Kannan’ (the Kannan of the forests), the serial would be telecast in 101 episodes.
Zee Network has claimed to be the worst-hit by the rating list expose. The network , which was depending on the forthcoming TRPs has called the development a ‘huge setback’. The expose has come just two days before the Zee’s much-awaited post-revamp TRPs.
The mystery of the circulation of an anonymous letter mentioning the lists of the INTAM and TAM metered homes has deepened with the two television rating monitoring agencies claiming that some of the households mentioned were non-existent.
STAR Group is in talks with electronics major BPL Limited for the latter’s initiative in the direct-to-home (DTH) arena. Both the parties are believed to be looking at possible tie-ups in using BPL’s manufacturing capabilities to build hardware for DTH, pr
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