Date-wise News

According to a survey conducted by eMarketer, online advertising spending is holding its own and will continue to grow steadily over the next several years despite recast projections from numerous research organizations. Online ad spending will reach $7.6

exchange4media Staff Sep 10, 2001 6:36 AM

Hindustan Lever (HLL) has been stepping up its advertising and sales promotion expenditure during the year to beat the blues. The adspend growth was phenomenal in the second quarter, with that in home and personal care (HPC) power brands rising over 43 per

exchange4media Staff Sep 10, 2001 6:35 AM

Star has embarked on a major re-structuring process to revamp Vijay TV, a Tamil regional channel in which Star had recently acquired majority control. As part of the restructuring, Star is “downsizing” the staff strength of Vijay TV and has terminated the

exchange4media Staff Sep 10, 2001 6:33 AM

B4U Television Network has terminated its 10-year distribution contract with Modi Entertainment Network (MEN) as a retaliatory move after Fashion TV severed its distribution tie-up with B4U and decided to ally with MEN. B4U has also served a legal notice o

exchange4media Staff Sep 10, 2001 6:32 AM

WPP, has formally moved the government for setting up Mindshare, the $17-billion media specialist house. The joint venture partner would comprise of the WPP Group employees, between 150 and 200 individuals. The initial investment is estimated at $100,000.

exchange4media Staff Sep 10, 2001 6:31 AM

In an effort to take control of the television rating point (TRP) bedlam, the Media Research Users Council (MRUC) plans to monitor the television audience measurement done by the two television rating agencies TAM and INTAM. In a meeting held on September

exchange4media Staff Sep 10, 2001 6:30 AM

Discovery India is in talks with broadcasters for a distribution platform. Discovery’s foray into another distribution platform is being observed with interest as National Geographic Channel (NGC), is distributed as part of the Star bouquet in India. If Di

exchange4media Staff Sep 10, 2001 6:29 AM