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The Prasar Bharati Board plans to rationalise its rate card to attract and retain quality programming. Under rationalisation rate card, serials under the sponsored programme category on Doordarshan which were required to pay higher telecast fees after ever
Broadcasters, advertising agencies and companies are fighting over the issue of who is going to take the brunt of the 5 per cent service tax levied by Finance Ministry. But everybody agrees that the tax will worsen prospects for growth in a flagging econom
In a bid to reduce Kerry Packer’s loss in the country, Channel Nine plans to sell a portion of its television software library to Star. Star is buying three of Channel Nine’s top-rated shows and all the events including the Helen concert. Zee TV and Sony E
Cartoon Network has entered into promotional alliance with Parle Products Limited for their popular biscuit Krackjack. With every purchase of 75 gms pack of Krackjack biscuits, children will get on exclusive Scooby-Doo sticker and tattoo absolutely free! T
Amitabh Bachchan may take a break from the hugely popular game show Kaun Banega Crorepati (KBC) in the year 2002. Before leaving for Los Angeles Bachchan hinted he may not continue anchoring KBC, beyond April 2002.
According to the latest INTAM ratings, Star continued to dominate the top television rankings. Zee, which launched new programmes, failed to click. Zee’s new programmes made nine appearances in the top 100, but the much hyped Aap Jo Bolein Haan to Haan, Aa
The much awaited IBF meeting scheduled for Friday, September 14, 2001 is very much on schedule and is likely to be well attended. The meeting would be attended by the representatives of both TAM and INTAM. It is being held between 2:30 PM to 5:00 PM at L
In a major setback to Zee Telefilms none of its recently launched programmes figured in the top 20 programme list of INTAM for the week ending September 2. Whereas Zee’s rival Star continued to rule the latest TRP ratings will all its programme in the top
Zee Group’s Programme Asia Trading Company Limited (Patco) is planning to merge itself with its subsidiary El Zee Television Limited in the current financial year. The proposal is part of the Zee Group’s restructuring exercise, carried out according to the
Broadcasters, advertisers are in hectic parleys and strategising before the much anticipated meeting on 14th September, to deliberate on the recent TRP scam. It is expected to be a stormy meeting by all means. The objective will be to trace the motive behi
INTAM is likely to stop providing television ratings data to broadcasters and advertising agencies for next five to six weeks. It plans to revamp the panel of sampled homes in Mumbai following the leak to the media. INTAM is also seeking information from
Sony Corporation’s North American units have linked to form a task force to oversee the global giant’s media agency review in the US and Canada. This could also extend to a worldwide exercise. Represented on the task force are Sony’s Electronics, Pictures,
Zee Telefilms' UK/Europe operations will turn into a profitable venture by the end of this year. This is largely because the company has reinforced its various services in UK/Europe, with Zee Bangla being converted into Zee Cinema and Music Asia being repa
The founder chairman of Centre for Media Studies is of the opinion that a complete new system of television viewership ratings with fresh benchmarks should be introduced to avoid rating fudge. He is in the favour of temporary scrapping of two agencies prov
LoginMedia.com through its venture LoginAds will enable anybody to create and release advertisements at the click of a mouse in a publication of their choice anywhere in India. The site will offer four kinds of advertisement options — classified display ad
The Zee Network is planning to strengthen its broadcasting business in Pakistan. Zee plans to focus on three channels in Pakistan -- Zee TV, Zee Movies and Zee MGM. The recent meetings with the distributor community are aimed at strengthening its market fu
TAM, in a meeting with Advertising Agencies Association of India on Monday, agreed to change the list of sampled names, which were leaked to the media within three weeks. TAM had earlier claimed that the Mumbai list is partial with only 228 homes, while th
Hindustan Lever (HLL) has been stepping up its advertising and sales promotion expenditure during the year to beat the blues. The adspend growth was phenomenal in the second quarter, with that in home and personal care (HPC) power brands rising over 43 per
Star has embarked on a major re-structuring process to revamp Vijay TV, a Tamil regional channel in which Star had recently acquired majority control. As part of the restructuring, Star is “downsizing” the staff strength of Vijay TV and has terminated the
B4U Television Network has terminated its 10-year distribution contract with Modi Entertainment Network (MEN) as a retaliatory move after Fashion TV severed its distribution tie-up with B4U and decided to ally with MEN. B4U has also served a legal notice o
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