48

Date-wise News

International: Tag Heuer to appoint new agency to handle its global account?blur=25

Swiss watchmaker Tag Heuer will shortly move its global ad account from Omnicom Group-owned TBWA, Paris to another, as-yet unnamed agency network that emerged successful from a multi-agency pitch this summer.

exchange4media Staff Sep 6, 2001 8:42 AM

Sify to woo customers by offering freebies?blur=25

Following the footsteps of Tatanova, Satyam Infoway Ltd (Sify) is offering freebies with its Internet connections to expand its subscriber base. The company has recently announced a number of freebies for the subscription of its high-end retail Internet ac

exchange4media Staff Sep 6, 2001 8:41 AM

Initiative Media to launch Internet division?blur=25

Initiative Media (IM), the media wing of Lowe Lintas & Partners, plans to launch its Internet division. The new division will offer media expertise in the Internet domain and will offer online advertising solutions to its clients.

exchange4media Staff Sep 6, 2001 8:41 AM

Doordarshan to telecast animated Malayalam serial?blur=25

Doordarshan will telecast first ever animated TV serials for children in Malayalam from Saturday. Titled ‘Kattile Kannan’ (the Kannan of the forests), the serial would be telecast in 101 episodes.

exchange4media Staff Sep 6, 2001 8:39 AM

Zee claims to be the worst hit by TRP expose?blur=25

Zee Network has claimed to be the worst-hit by the rating list expose. The network , which was depending on the forthcoming TRPs has called the development a ‘huge setback’. The expose has come just two days before the Zee’s much-awaited post-revamp TRPs.

exchange4media Staff Sep 6, 2001 8:39 AM

INTAM, TAM deny existence of publicised households?blur=25

The mystery of the circulation of an anonymous letter mentioning the lists of the INTAM and TAM metered homes has deepened with the two television rating monitoring agencies claiming that some of the households mentioned were non-existent.

exchange4media Staff Sep 6, 2001 8:38 AM

STAR in talk with BPL for DTH foray?blur=25

STAR Group is in talks with electronics major BPL Limited for the latter’s initiative in the direct-to-home (DTH) arena. Both the parties are believed to be looking at possible tie-ups in using BPL’s manufacturing capabilities to build hardware for DTH, pr

exchange4media Staff Sep 6, 2001 8:37 AM