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Date-wise News

Marico plans to relaunch Parachute in new packs

Marico plans to relaunch Parachute in new packs?blur=25

Marico Industries Ltd is relaunching Parachute Flexi pack, the small unit size pack of the coconut oil brand, as Parachute Super pack in a new thermoform fill seal (TFS) technology. The Flexi pack used earlier were blatantly replicated by garage operations

exchange4media Staff Sep 7, 2001 7:54 AM

Wizcraft bags Afro-Asian Games deal

Wizcraft bags Afro-Asian Games deal?blur=25

The Mumbai-based Rs 80 crore event company, Wizcraft, has won the contract for organising the opening and closing ceremony events at the Afro-Asian Games to be held in New Delhi in November. The contract for the two shows is said to be worth nearly Rs 15 c

exchange4media Staff Sep 7, 2001 7:53 AM

Raj TV had raised issue of tampering of TRP in December 2000

Raj TV had raised issue of tampering of TRP in December 2000?blur=25

Some of the channels operating from regions other than Mumbai seemed to have raised their doubts about the rating system long back. Raj Television Network Ltd., had pointed out “the discrepancies in ratings between TAM and INTAM” in a letter written to OR

exchange4media Staff Sep 7, 2001 7:52 AM

DD Metro gets 100 programme proposals for vacant slots

DD Metro gets 100 programme proposals for vacant slots?blur=25

After two rounds of poor response to its bidding efforts, Prasar Bharati received a good number of proposals for Doordarshan’s Metro channel slots this time. DD Metro received 100-odd programme proposals at the close of deadline here on Thursday, according

exchange4media Staff Sep 7, 2001 7:51 AM

Zee to target matured audience with soaps in prime time slot

Zee to target matured audience with soaps in prime time slot?blur=25

Zee TV’s research showed a matured audience starts building up at 8.30 pm, while a younger audience is glued to the television set before that. Research also showed that by 10 pm there was an equal amount of viewers from all age groups. Zee TV decided to c

exchange4media Staff Sep 7, 2001 7:44 AM

TV channels responsible for rating muddle: TAM

TV channels responsible for rating muddle: TAM?blur=25

LV Krishnan, chief executive officer (media research) of TAM, hints at the television channels for being responsible for the television rating point (TRP) muddle. But he refuses to name any channel. TAM also does not rule out the possibility of an internal

exchange4media Staff Sep 7, 2001 7:43 AM

WorldSpace plans to add 10 radio channels

WorldSpace plans to add 10 radio channels?blur=25

WorldSpace plans to add 10 more channels aimed at India. Currently the company beams seven channels towards the Indian market. By March 2002, the company plans to increase number of channels to around 35.

exchange4media Staff Sep 7, 2001 7:42 AM

Beyond the hype: Understanding the process of viewership estimation by ‘Peoplemeter’ system

Beyond the hype: Understanding the process of viewership estimation by ‘Peoplemeter’ system?blur=25

While much has been said by one and all on the lack of confidentiality of household panel composition, used to estimate viewership, little is understood about the process and methodology of peoplemeter system. This ignorance many a times leads to wrong int

exchange4media Staff Sep 7, 2001 7:41 AM