International News
Capital Advertising has bagged the Rs 7 crores account of LG Electronics India Ltd's (LGEIL) washing machine brand, Fabricare. The account moves from Lowe Lintas, Delhi.
Foreign Investment Promotion Board (FIPB) has allowed Walt Disney to set up a wholly-owned subsidiary for the launch of the Walt Disney channel. The final go-ahead from the Commerce and Industry Ministry is still awaited.
Sony Entertainment Television plans to raise Rs 100 crore to form a fund for producing movies. The fund will be owned by an asset management company and will be used to produce movies made by Sony Pictures. The company plans produce around 10 movies a year
Nothing else ignites the passion of the masses in this country as this game does. During the year gone by India played 4 One Day International series, One at home and 3 abroad. Today we look at how various brands utilized cricket as a medium to advertise.
Sara Lee Bakery Group consolidated its $30 million advertising account for its bakery brands with Publicis in Mid America, Dallas. Interpublic Group of Cos.' Foote, Cone & Belding, Chicago, had the account since November 1996.
Balaji Telefilms plans to give greater thrust to its weekend programming and the production of its telefilms.
Raymond has shortlisted Leo Burnett, RK Swamy BBDO and Contract Advertising for its Rs 45 crore advertising account. The account is currently with Enterprise Nexus.
In a very significant development, the Audit Bureau Of Circulation (ABC) has revised the maximum trade term/commission to the distribution trade for daily newspapers to 35% instead of 40% (as applicable at present) whilst arriving at Net Paid Sales.
Coca-Cola Co., Atlanta, unveiled a new campaign that includes two spots with an Olympic theme that carry the tag "All the world loves a Coke." The tag will be used only for February's 2002 Olympic Winter Games.
Hyundai is moving the $500 million U.S. media account of Hyundai Motor America and Kia Motors America to Aegis Group's Carat North America, New York.
WorldTel CEO Mark Mascarenhas, who made cricketers superstars, died in a road accident in Nagoor, in Tamil Nadu.
MindShare has appointed M Suku as director of BroadMind, its specialised unit for non traditional media dealing in television programme syndications/barters, events, sports, in-film/television advertising etc.
ETV made its foray into north-India, with the launch of six new channels. Meanwhile, Prasar Bharati Corporation’s latest offering, DD Bharati, too went on air on the Republic Day.
Star India has started a new relationship building initiative, Star Affiliate Programme (SAP), for cable networks wherein the SAP team will assist chosen networks in various cities to upgrade and create new benchmarks for services and subscriber interactio
British Broadcasting Corporation is to set up a new commercial arm to raise money from its assets. Yet to be given a name, the new entity will be the Corporation’s second unit devoted to the commercial arena, alongside BBC Worldwide.
HT Golf 2002, Hero Honda Masters 2002, Women’s Era & ITDC’s Winter Golf 2002, the corporates have seemed to taken a fancy to Golf. Is this a passing fad or is it a tool that seems to be working for marketers?The phenomenal popularity of sports in general
After the imported Temptation Island on Star World and BBC’s home made Commando, Channel [V] jumps onto the reality programming to create its very own homegrown girl group. Pitched as the biggest glam reality show to hit Indian television, V Popstars takes
Reliance Entertainment, a company created to provide content for Reliance Infocom, has been put in cold storage. The company had initially planned to launch general channels through Infocom’s fibre optic network. The channels or portal pages were to includ
Hallmark’s is launching the hugely successful series in Australia ‘McLeod’s Daughters’ in India. The series launched in August 2001 saw a revival of the 7.30pm midweek drama timeslot for Australia’s Nine Network.
Interpublic’s Foote Cone & Belding has launched, Interface, a new Asian-region marketing and communications network. The full-service fledgling will work alongside IPG’s other brands in the region – McCann-Erickson Worldwide and Lowe & Partners Worldwide.
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