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If you thought that regional India wasn't a market textile and electronic manufacturers would look at, you couldn't be more off the mark. According to statistics released by Dainik Bhaskar, retail textile advertising has grown by 790 per cent in Dainik Bha
Domino's Pizza has consolidated its advertising agency relationships from four agencies to two, and named J. Walter Thompson the company's agency of record. According to the industry estimate the billings will be worth $100 million plus.
Eenadu Group will be launching six vernacular language channels on January 27. The channel will have a common Hindi programming in the prime time for the four states—Madhya Pradesh, Uttar Pradesh, Bihar and Rajasthan. With the launch of the six channels,
Advanced Micro Devices has narrowed the review for its $25 million to $30 million global account to three agencies. Company looking to Consolidate Global Business are Bcom3 Group's LBWorks, Chicago; Interpublic Group of Cos.' McCann-Erickson Worldwide, San
Balaji Telefilms touched a new 52-week high of Rs 469 yesterday during intra-day deals. The scrip opened at Rs 428.45, touched a high of Rs 469 before closing out at Rs 442.70. Balaji Telefilms posted a net profit of Rs 8.51 crore for the December quarter
ACNielsen plans to launch retailing services, such as Spaceman, modelling and analytic services and category management services in the country. This service will help the manufacturer to track his product in the market. The retailing service will also adv
Star Group chairman and chief executive, James Murdoch, is in India for five days to discuss the progress of the company in the country and also to chalk out its future strategy.
According to the XIIth A&M agency report, Indian advertising industry recorded a double digit growth in 2000-01. Industry grew at the rate of 23.51 per in 2000-01. HTA retained the No 1 slot with a gross income of Rs 207.40 crore in 2000-01 against Rs 161.
Sara Lee Bakery Group consolidated its $30 million advertising account for its bakery brands with Publicis. Interpublic Group of Cos.' Foote, Cone & Belding, Chicago, has had the account since November 1996.
With the objective of infusing fresh life into Limca, Coca-Cola India has signed on Hindi film actress Sonali Bendre to endorse the brand. The new advertising is expected to be a sequel to last year's `har pyaas bujhaaye' campaign.
Aditya Ray, the former Vice President – Marketing, Zee, previously reporting to Partha P. Sinha, will now take charge as the head of their Calcutta office.
BBC World's much hyped and awaited reality show 'Commando!’ is slated to be launched today. The show, which was to start airing from 1st January, was postponed in light of the tensions between India and Pakistan.
VSNL plans to offer broadcasters a fibre optic path for transmission of television channels from India to US, making this option available for the first time in the country. This will be drastically cheaper than the normal satellite mode. The company will
ORG-Marg and ACNielsen will be launching a new decision support system initiative, ACNielsen Advisor, today. This system is being introduced as the primary analysis and reporting solution for ORG-Marg's Retail Store Audit.
KFC has started a series of five Super Bowl-themed spots to push its Honey and Spicy BBQ Wings varieties. The campaign for the Tricon Global Restaurants' chain will feature pitchman Jason Alexander bringing wings to liven up a boring football party. Two gu
The board of directors of Zee Telefilms will meet in February 2002 to discuss the new restructuring plan. The Zee Telefilms board is planning to reduce the number of subsidiaries from the current 23 to 11 or 12. The board will also consider appointing a co
According to industry sources, Star and the Zee-AOL Time Warner joint venture have sent separate feelers to Sony to explore a common distribution of their bouquet of channels with that of Sony’s.
Information available to exchange4media reveals that India Today and Outlook, the number one and number two English Weeklies, in terms of readership, are contemplating an increase in their cover charges from Rs. 10 to Rs. 15.
Hindustan Times, which has undergone several changes in looks in the last one year, is going in for another revamp. It is reducing the width, and redesigning the supplements in line with international papers like The New York Times, The Washington post and
Japanese ad agency giant Dentsu, together with specialist production house and film company, Tohokushinsha, have inked an exclusive agreement with Walt Disney Co. to purchase terrestrial and basic pay-TV broadcasting rights for Disney's productions in Japa
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