Date-wise News

LG Electronics India Ltd (LGEIL) is targeting to emerge as a market leader in the frost-free refrigerator brand in the country during 2002.

exchange4media Staff Jan 25, 2002 11:58 AM

Rasna Limited aims at reaching out to one billion Indian homes every year and plans to increase the per capita consumption to 100 glasses from the present 15 by 2005. The company's long-term corporate strategy has been recast with the Rasna leaf, song and

exchange4media Staff Jan 25, 2002 11:58 AM

Raymond Apparel Ltd, plans to promote the flagship Park Avenue brand more vigorously to take on the other leading readymade brand in the country. The company would increase the adspend considerably to add more muscle to the brand.

exchange4media Staff Jan 25, 2002 11:57 AM

Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) which markets the Amul brand, has lined up many products for launch this year. The products, which are being launched in phases, include Amul Infant Formula - I & II, mini cones and chocobars, froze

exchange4media Staff Jan 25, 2002 11:55 AM

British Broadcasting Corporation is to set up a new commercial arm to raise money from its assets. Yet to be given a name, the new entity will be the Corporation’s second unit devoted to the commercial arena, alongside BBC Worldwide.

exchange4media Staff Jan 25, 2002 11:54 AM

HT Golf 2002, Hero Honda Masters 2002, Women’s Era & ITDC’s Winter Golf 2002, the corporates have seemed to taken a fancy to Golf. Is this a passing fad or is it a tool that seems to be working for marketers?The phenomenal popularity of sports in general

exchange4media Staff Jan 25, 2002 11:53 AM

After the imported Temptation Island on Star World and BBC’s home made Commando, Channel [V] jumps onto the reality programming to create its very own homegrown girl group. Pitched as the biggest glam reality show to hit Indian television, V Popstars takes

exchange4media Staff Jan 25, 2002 11:52 AM