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Date-wise News

Sara Lee assigns $30 million account to Publicis

Sara Lee assigns $30 million account to Publicis?blur=25

Sara Lee Bakery Group consolidated its $30 million advertising account for its bakery brands with Publicis in Mid America, Dallas. Interpublic Group of Cos.' Foote, Cone & Belding, Chicago, had the account since November 1996.

exchange4media Staff Jan 29, 2002 8:12 AM

Kerala wins Tourism Award for record third time

Kerala wins Tourism Award for record third time?blur=25

Kerala made a clean sweep of a host of awards instituted by the Ministry of Tourism, Government of India, including the 'Best Tourism Performing State Award, 2000-2001' for the third consecutive year.

exchange4media Staff Jan 29, 2002 8:10 AM

Cadbury launches ‘Celebrations’

Cadbury launches ‘Celebrations’?blur=25

Cadbury India Ltd has unveiled a selection of fine assorted chocolates billed as “Celebrations” in the retail shelves of Mumbai and Pune. The company plans to roll out the new collection in select top 25 cities in the next two to three months.

exchange4media Staff Jan 29, 2002 8:10 AM

Balaji Telefilms to focus on weekend programming

Balaji Telefilms to focus on weekend programming?blur=25

Balaji Telefilms plans to give greater thrust to its weekend programming and the production of its telefilms.

exchange4media Staff Jan 29, 2002 8:09 AM

Raymond short lists three agencies

Raymond short lists three agencies?blur=25

Raymond has shortlisted Leo Burnett, RK Swamy BBDO and Contract Advertising for its Rs 45 crore advertising account. The account is currently with Enterprise Nexus.

exchange4media Staff Jan 29, 2002 8:08 AM

Amendment to ABC’s existing Audit Guidelines for certification of Net Paid Sales to get major newspapers to rethink circulation strategy

Amendment to ABC’s existing Audit Guidelines for certification of Net Paid Sales to get major newspapers to rethink circulation strategy?blur=25

In a very significant development, the Audit Bureau Of Circulation (ABC) has revised the maximum trade term/commission to the distribution trade for daily newspapers to 35% instead of 40% (as applicable at present) whilst arriving at Net Paid Sales.

exchange4media Staff Jan 29, 2002 8:07 AM