Marketing News
Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi
The brand recreated conventional flavours of Bengali street food as part of the campaign
Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter
Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties
The fast-food giant is investing 30% of its consumer-facing spends on digital
For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way
TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online
To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata
Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more
The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more
Snapdeal attributed this growth to the deepening of its focus on “value-priced merchandise”
Collaborates with designer Anupama Dayal for fashion show at India Runway Week
The Phire Esho campaign has been conceptualised by Wunderman Thompson
Mehrotra, Co-founder of Dineout will deliver a keynote speech on 'The Digital Transformation of Restaurants - Preparing for the Next Billion Customers'
The CEO & Co- Founder of ixigo will be speaking on ‘Zero dollar marketing - Leveraging the power of content, videos & social to drive more app adoption and brand awareness’
As per Comscore’s MMX Multi-Platform data for August 2019, while exchange4media’s Mobile Visitor Count stands at 6.98 lakh, for Desktop it is 1.06 lakh
Let's take a look at some of the moments from the Pitch CMO Summit 2019 held in Chennai on Friday
Chandy spoke about the rise of Chinese companies and how they challenge already established technology giants such as Google
At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'
J Ramesh, Joint Managing Director, Kali Aerated Water Works, speaks at the Pitch CMO Summit - Chennai, on 'Building a Personalized Connect with the Tamil Makkal'
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