Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market
Noel Dsouza Nov 13, 2019 8:54 AM
Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign
Noel Dsouza Nov 5, 2019 8:06 AM
Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer
Noel Dsouza Nov 1, 2019 8:24 AM
'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?
Noel Dsouza Oct 29, 2019 8:53 AM
The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more
Noel Dsouza Oct 23, 2019 8:43 AM
Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact
Noel Dsouza Oct 23, 2019 8:04 AM
Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future
Noel Dsouza Oct 21, 2019 8:50 AM
According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18
Noel Dsouza Oct 18, 2019 8:59 AM
Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb
Noel Dsouza Oct 16, 2019 9:02 AM
Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector
Noel Dsouza Oct 15, 2019 8:31 AM
Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties
Noel Dsouza Oct 10, 2019 8:41 AM
Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns
Noel Dsouza Oct 9, 2019 8:55 AM
Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate
Noel Dsouza Oct 4, 2019 8:41 AM
On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market
Noel Dsouza Oct 1, 2019 8:34 AM
Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more
Noel Dsouza Sep 27, 2019 9:09 AM
LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively
Noel Dsouza Sep 26, 2019 9:05 AM
The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics
Noel Dsouza Sep 24, 2019 10:49 AM
Bawa, COO, President, JAPAC, Resulticks, tells us about what sets them apart from other brand solutions companies, and sectors spending more on digital
Noel Dsouza Sep 23, 2019 8:48 AM
The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans
Noel Dsouza Sep 20, 2019 8:26 AM
Gear up for an intriguing session by Li, CEO, APAC, OMD, on ‘Reigniting the creative spark’ in the age of technology and AI
Noel Dsouza Sep 19, 2019 8:33 AM
Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience
Noel Dsouza Sep 17, 2019 8:24 AM
The campaign will use bus shelters to popularise the destinations that Air Asia is catering to
Noel Dsouza Sep 16, 2019 8:27 AM
Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’
Noel Dsouza Sep 11, 2019 8:25 AM
We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising
Noel Dsouza Sep 6, 2019 8:35 AM
Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference
Noel Dsouza Sep 4, 2019 8:56 AM
Edmunds, Head of Acoustic, Asia Pacific & Japan, shares insights on developing the right tech to engage with consumers
Noel Dsouza Aug 26, 2019 8:43 AM
Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore
Noel Dsouza Aug 20, 2019 8:30 AM
Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more
Noel Dsouza Aug 16, 2019 7:55 AM
Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer
Noel Dsouza Aug 14, 2019 8:59 AM
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Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far
Noel Dsouza Aug 13, 2019 3:34 PM
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