Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
Uday Shankar, President, The Walt Disney Company, Asia Pacific, and Chairman, Star and Disney India, shared vignettes of his journey while delivering the AAAI Subhas Ghosal Memorial Lecture 2019
Misbaah Mansuri Nov 12, 2019 8:32 AM
The brand reported a net profit of Rs 198 crore in 2018-19, a 65% increase from the last financial year
Misbaah Mansuri Nov 8, 2019 7:04 AM
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it
Misbaah Mansuri Nov 6, 2019 8:10 AM
The TVC is being played upon a good media mix of lifestyle, entertainment and infotainment channels to shed spotlight on the brand's core ideology of being an ethical beauty brand
Misbaah Mansuri Nov 5, 2019 8:17 AM
Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing
Misbaah Mansuri Nov 4, 2019 8:05 AM
Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19
Misbaah Mansuri Nov 1, 2019 8:28 AM
Elert reveals that Epsilon-Conversant is drawing up the blueprint to open a data centre that supports the Indian market as it is growing and evolving rapidly
Misbaah Mansuri Oct 31, 2019 8:51 AM
Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more
Misbaah Mansuri Oct 31, 2019 8:10 AM
The live streaming platform is said to be in the process of rolling out a new visual identity and re-branding itself after Danish Khan took charge as the Business Head
Misbaah Mansuri Oct 21, 2019 8:42 AM
The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond
Misbaah Mansuri Oct 17, 2019 9:05 AM
Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time
Misbaah Mansuri Oct 17, 2019 8:33 AM
Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins
Misbaah Mansuri Oct 16, 2019 8:50 AM
As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising
Misbaah Mansuri Oct 14, 2019 8:30 AM
The fast-food giant is investing 30% of its consumer-facing spends on digital
Misbaah Mansuri Oct 10, 2019 8:39 AM
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Misbaah Mansuri Oct 4, 2019 8:25 AM
Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more
Misbaah Mansuri Oct 3, 2019 8:09 AM
Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years
Misbaah Mansuri Oct 1, 2019 8:06 AM
Peigh opens up on the India scheme of things for the group, shining through turbulent times, acquisitions and more
Misbaah Mansuri Sep 27, 2019 8:46 AM
CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy
Misbaah Mansuri Sep 26, 2019 8:33 AM
Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness
Misbaah Mansuri Sep 20, 2019 8:25 AM
Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories
Misbaah Mansuri Sep 19, 2019 8:54 AM
Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more
Misbaah Mansuri Sep 16, 2019 8:23 AM
The theme for the September 24 event is Creativity First: Brand Engagement in the Connected Era. Stephen Allan, Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Auto India, to be keynote speakers
Misbaah Mansuri Sep 11, 2019 8:05 AM
Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes
Misbaah Mansuri Sep 9, 2019 8:24 AM
The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital
Misbaah Mansuri Sep 4, 2019 7:41 AM
Creative agency The Womb and the brand share insights on how Sunny Oil aims to capture a bigger share of the edible oil pie and avail multi-category opportunities with its latest campaign
Misbaah Mansuri Sep 3, 2019 8:51 AM
Industry leaders come together to judge reams of thought-provoking entries in over 20 categories
Misbaah Mansuri Aug 28, 2019 8:48 AM
HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more
Misbaah Mansuri Aug 26, 2019 8:25 AM
Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett, South Asia, talks about the agency’s strategy called ‘Wave 3’, new-age clients and more
Misbaah Mansuri Aug 23, 2019 8:22 AM
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