Marketing News
Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation
Motwani, Head of Marketing, Consumer Business, Adani Wilmar - Fortune's parent company, shares insights on the marketing strategy, the segments in focus and plans to target key Metros
The move is meant to leverage the brand’s most recognizable and distinguished assets – the Vector logo and ‘drop-R’ wordmark
HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers
Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more
We take a look at campaigns that have had a successful run on ZEE5
The Indian Super League champions announced a one-year association with the Pernod Ricard brand
The campaign amassed 8.5 billion views since the launch while encouraging users to start their day with healthy snacking
The module, Healing Touch, leveraged the existing 3D touch technology present in select iOS devices
Flipkart will be leveraging increasing prevalence of online shopping in Metros, Tier-2 and Tier-3 cities
The company has posted 7.62% growth in revenue from operations in Q1
The smartphone brand grows by over 160% from last year. With 10-million total shipments, realme retains its no.1 position among top 3 smartphone brands in India
The campaign encourages individuals to speak up about their health problems and seek treatment from doctors using the online consultation platform
Black White Orange is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty products’ space
Some of the brands who have used PLAY5 are Colgate, Asian Paints and CEAT
The Canva Button will enable customers to design ads, banners, and social graphics, and publish to their marketing channels directly from HubSpot
Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali
Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign
The campaign ‘Odd Ho Ya Even…Mirchi toh Chalega hi Chalega’ will be anchored by RJs Naved, Sayema and Vidit
With the central theme being ‘Rewiring for Resilience’, ASCENT Conclave will witness engaging sessions with leaders from across sectors
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