Marketing News
Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office
The launch took place at an event hosted by Aparshakti Khurana
Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future
Reliance Jio witnessed subscriber growth with a net addition of 24 million during the quarter and 103 million during the previous twelve months
JackPack is a blazer that packs inside its own pouch to aid the swift transformation of looks from business to casual, without the task of carrying extra luggage
The campaign was launched in May this year in collaboration with India’s leading chefs to curate exclusive recipes using Alpenliebe Juzt Jelly as an active ingredient
The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future
The face wash range aims to modernise alternative healing and solve the current generation’s dilemma of choosing between quick results and natural remedies.
At BW Future of Design Awards 2019, experts explored how sustainability can be coupled with design and monetised not only for human gains but for the planet as well
According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18
Bose, Vice President, Global Design, Tata Motors, shared insights on blending business with design and how their designs build better consumer connect
At the BW Businessworld Future of Design Summit & Awards 2019, Connect Ventures Founder, Shiva Subramanian speaks about the ‘Art & Science of Health Design’
Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments
Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive, concludes the study
Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart
Anil Kumble joins the franchise as Director of Cricket Operations
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH
With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility
Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins
Actors Vidyut Jamwal and Bhumi Pednekar join the campaign through a digital video encouraging people to make a healthy start and participate in the movement
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