Marketing News
At Pitch CMO Summit 2019, LV Navaneeth, CEO, The Hindu Group, spoke about Print: Taking The Personalized Route in his special address
Prakash, Senior Vice President and Head of Sales & Marketing, EID Parrys, spoke about product-oriented personalization, individual-oriented pricing and much more
The panel discussion was moderated by B Srinivasan, and the panellists were Tanuj Choudhry, S Subramanian and Nishanth Chandran
At Pitch CMO Summit 2019 held in Chennai on Friday, CVL Srinivas, Country Manager, India, WPP, decoded what it takes to reign over consumers' hearts through powerful personalization
The campaign is spread over ten days and will be throwing engaging challenges to users each day
Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated
KidsChaupal is an online education platform which is designed to create a support system for kids, teachers, instructors and parents to guide and choose the right career path and the skill sets
The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles
Tata Sky Fitness is now available on Live TV & VOD on Tata Sky Mobile App
The account was won in a multi-agency pitch and the account will be handled by the agency’s Delhi office, Madison Media Plus
The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector
Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
At the Pitch CMO Summit to be held in Chennai today, the special address will be delivered by CVL Srinivas, Country Manager, India, WPP, on ‘Getting Personalization Right’
WROGN leverages CupShup’s corporate network for the launch of their latest collection
The Prophets will be responsible to roll out an integrated communication campaign for the brand in India
The report delves into the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present
Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’
The agency shares insights on how a multi-channel experience was designed for the #NBAInMyBackyard campaign
OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India
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